Site Launch: Rose Valley Asset Management

Bright Ideas & Strategies for Improving Business Websites

Site Launch: Rose Valley Asset Management

Clean design and information architecture make website an asset

Rose Valley Asset Management is a small financial advisory firm that needed to establish a web presence. They wanted a site that was informative and reflected their focus on personal relationships, simplicity and integrity.

To achieve this goal, we created a clean, simple site that incorporated well-designed information architecture with a community-centered design.

Because the site’s primary purpose was to provide a comprehensive overview of Rose Valley Asset Management’s services, we carefully constructed the information architecture to communicate the client’s values and appeal to each of its three audiences. The information architecture communicates Rose Valley Asset Management’s commitment to its clients, small-firm integrity and high standards of service. We also chunkified the content, enhancing the readability of the page.

The visual design of the site incorporates symbolism from the Rose Valley society to communicate the company’s close ties to the community.

The end result is a clean, information-rich site that reflects these values and the company’s close ties to the community.

Take a look at Rose Valley Asset Management’s new site.

About the Author
is the Lead Strategist of Bright Orange Thread. Reach him at
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