Site Launch: Sebastian & Sons

Bright Ideas & Strategies for Improving Business Websites

Site Launch: Sebastian & Sons

A sophisticated and fresh redesign for Sebastian & Sons

Check out the recent design we created for Sebastian & Sons, a Delaware Valley Mechanical Contracting Firm.

For this project we were faced with the task of fitting a lot of information in to the website. Although shorter isn’t ALWAYS better when writing copy, you certainly don’t ever want to over do it either.

We began with client profiles to learn how their target audience would be best approached and then we worked hard to organize and Chunkify to avoid content overload.

To keep with the efforts of our Information Architecture (IA) work, we included visual design aspects like the service area map. This illustration helps users coming from search engines quickly determine whether they’ve found the right vendor in their geographical location.

At the end of the project we were proud to present a website that is concise, informative, and easy to use.

Website Features

  • Service area map
  • Vendor login
  • Slideshow with accordion

Take a look at Sebastian & Sons’ new website

About the Author
is the Lead Strategist of Bright Orange Thread. Reach him at hfrancke@brightorangethread.com
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