Why Stock Photography is Bad
You've just landed on an accounting firm's homepage and the main image is a glamour shot of some eye-candy model who looks way too good to be working in accounting.
Stock photos are cliche, mundane and do nothing to differentiate yourself from the competition.
Eye-tracking studies show that users avoid looking at stock photos of generic people. Subject commentary from this 5 Second Test explains why:
Instead of stock photos, use information carrying images that reflect your industry and demonstrate the value your company has to offer.
The following homepage is for a company that sells endless pools. It passed the 5 Second Test and received some great feedback from test subjects:
Ever wonder what people are saying about your homepage?