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July 06, 2010 By Hendrik-Jan Francke

Writing for the Web Training

Did you know that most web users only read the first 3 words of a paragraph before deciding to continue reading?

Neither did our clients who took part in our new web training session, Writing for the Web. In fact, they were surprised by a lot of the information and research we presented about the way users are consuming their content.

The Training Session

We provide customized training in which members of your company or organization learn valuable web writing techniques and apply them to specific examples from your website.


  • Developing a greater understanding of user behavior on your website.
  • Identifying problem areas in messaging and structure.
  • Examining your site's existing copy and generating more user-focused marketing messages.

Memorable, Forward-Thinking Discussions

By the end of the sessions we could really see the pieces falling into place for people. And from their responses, we imagine there must be a lot of other businesses out there in need of a content makeover.

If you'd like to learn more about the training, please drop us a line!

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