Homepage Must: Look the Part
You wouldn’t go to a job interview on Wall Street dressed as a marine biologist, would you? The same principle applies to your homepage.
Selling tractors looks different than selling scarves or accounting software. Visually, your site should reflect your industry, communicate professionalism, and assure users your homepage is not a bogus result.
A well designed page uses organization, font style, imagery, and more to evoke an immediately positive, trusting response from users. We put these home pages to the 5 Second Test and here’s what prospects had to say:
Doesn't Look the Part
Looks the Part
Learn other homepage musts from real 5 Second Tests!