Your Homepage Must Look the Part

Bright Ideas & Strategies for Improving Business Websites

Homepage Must: Look the Part

You wouldn’t go to a job interview on Wall Street dressed as a marine biologist, would you? The same principle applies to your homepage.

Selling tractors looks different than selling scarves or accounting software. Visually, your site should reflect your industry, communicate professionalism, and assure users your homepage is not a bogus result.

A well designed page uses organization, font style, imagery, and more to evoke an immediately positive, trusting response from users. We put these home pages to the 5 Second Test and here’s what prospects had to say:

Doesn't Look the Part

Looks the Part


Learn other homepage musts from real 5 Second Tests!

Download the 5 Second Test White Paper

About the Author
is the Lead Strategist of Bright Orange Thread. Reach him at
Connect on LinkedIn →

Get More Bright Ideas

Improve your website & online marketing strategy with resources, tips, and insights delivered to your inbox every 2 weeks. Subscribe to the Bright Orange Thread Content Library today for instant access to these resources! Sign up today!