Answer Vault Audit

12-Point, 12-Minute Audit of Your Must-Have Marketing Content

Evaluate your family-owned company’s existing assets and decipher if you have content that helps prospects find you, trust you, and choose you.

You have the expertise and the answers that prospects want. You might not have it written down, but you have it.

This content audit includes:

12 pieces of must-have content to identify on your website or in your marketing material, including:

  • A clear statement of your service or product
  • Your pricing
  • Your value proposition
  • And more

If you're a CEO who is, by default, the marketing director for your family-run business, this audit is for you.

50 Answers Ready and Primed

Serve Prospects Relevant Content by Meeting Them Where They Are in Their Buyer's Journey

Every prospect goes through a Buyer's Journey before they enter their credit card info or sign a contract. 

There are multiple frameworks out there that will tell you the buyer’s journey has 7 or 11 steps.

The Answer Vault Framework doesn’t overcomplicate it.

Our simplified version of the buyer's journey includes these 3 stages.

The Awareness Stage: This is when someone doesn’t have a strong understanding of their problem and isn't sure how to solve it yet.

The Consideration Stage: This is when the potential buyer evaluates different solutions to their problem or need. 

The Decision Stage: Decision Stage content should be the main focus of your website. During this stage, people make their choice. 

Your Answer Vault content will align with various stages of the buyer's journey to effectively engage prospects at their current position in the buyer’s journey.

The goal is for your overall content to break down into about:

≤ 25% Awareness Stage Content

≤ 25% Consideration Stage Content

≥ 50% Decision Stage Content

This ensures you’re serving prospects with relevant, helpful content.

 

The Answer Vault marketing framework saves you from becoming the detested used car salesman by diverting your focus from selling to helping. 

You’re not a marketing VP, but you do have the expertise needed to boost your company’s visibility right at your fingertips.

Evaluate your company’s existing assets and decipher if you have content that helps prospects find you, trust you, and choose you.

You have the expertise and the answers that prospects want. You might not have it written down, but you have it.

Start here by auditing your website and marketing content.

This content audit includes:

12 must-have content points to identify:

  • The process of working with you
  • The problems you solve for prospects, and more.

And 3 criteria to evaluate the quality of that content:

  • Whether or not you're talking to clients in a language they understand.
  • If your content is easy to read and scan, or Chunkified.
  • If it is utilizing ideal client principles.