Take the Test for Marketing Success

The Random Acts of Marketing Test

Answer each question: Yes or No.

1. Do you have a fully fleshed out, written down Ideal Client Profile that guides and defines nearly every activity you do?

A fully fleshed out, written down Ideal Client Profile (ICP) defines your best clients, including their company demographics, personal demographics, challenges that your service can solve, buying process, and values.

(Yes/No)

2. Do you have a documented marketing plan that has tactics, initiatives, and to-do lists that you’ll be executing over the next three to nine months?

A documented marketing plan outlines tactics (e.g., email campaigns, paid ads), initiatives (e.g., brand awareness or lead generation), and to-do lists that outline what needs to be done and by whom over the next three to nine months.

(Yes/No)

3. Do you have a set marketing budget in your plan from #2 for the next six months or longer?

A defined budget ensures your resources are allocated wisely and aligned with expected returns.

(Yes/No)

4. Do you have a set number of clients/products you’d like to win/sell over the duration of your marketing plan?

A defined number of clients or products ties your strategy to measurable goals and helps track progress—bonus points if you know the average revenue each client generates compared to your acquisition costs.

(Yes/No)

5. Do you have tactic-specific KPIs so you can track whether changes lead to improvements?

Tracking and reviewing Key Performance Indicators (KPIs) like email open rates, click-through rates, or website bounce rates in meetings with your team or stakeholders ensures accountability.

(Yes/No)

6. Do you review your KPIs on a monthly basis?

Monthly team reviews of KPIs (e.g., traffic growth, lead conversions) identify trends and ensure timely changes to keep your marketing efforts on track.

(Yes/No)

7. Do you measure marketing ROI on a quarterly basis?

Quarterly ROI reviews ensure you analyze not just the “what” but also the “why” behind campaign performance, in a meeting where feedback and solutions are discussed collaboratively.

(Yes/No)

8. Do you track the source of every lead?

Tracking the source of every lead (e.g., Google Ads, referrals, social media) shows which channels are working and where to focus your efforts.

(Yes/No)

Results-Driven Next Steps

6-8 Yeses: Solid Foundation

Your marketing efforts are intentional and effective. 

You’re not just throwing things at the wall to see what sticks. 

Congratulations, you’re leading marketing with clarity and purpose.

0-5 Yeses: Random Acts of Marketing Alert

Your marketing efforts may lack the focus and structure needed to generate consistent results. 

No need to panic!

If you answered no to question…

1. Download the Ideal Client Profile Workbook to learn how to define your best clients.
2. Access the Marketing Self-Assessment to identify gaps in your plan and align your tactics with long-term goals.
3. Access the Metrics to Prove ROI Guide to allocate your budget wisely and tie it to measurable outcomes.
4. Take the Five-Second Test Offer to refine your client acquisition strategy and align it with your marketing goals.
5. Access the Metrics to Prove ROI Guide to learn how to track KPIs and optimize what’s working.
6. Access the Metrics to Prove ROI Guide to learn how to track KPIs and optimize what’s working.
7. Access the Metrics to Prove ROI Guide to learn how to track KPIs and optimize what’s working.
8. Download the Ideal Client Profile Workbook to track the source of every lead and align it with your Ideal Client Profile.

Book a meeting with Hendrik-Jan to get actionable steps to turn things around.

You’ve identified the gaps, and now it’s time to act. 

Book a meeting with Hendrik-Jan to get expert insights and actionable recommendations. 

Together, we’ll turn random acts into a cohesive, results-driven marketing strategy.