Design, Messaging Give New Energy to Dated Site
Provident Energy Consulting’s dated site was not reflecting their innovative, future-conscious approach to energy consulting and project management.
They needed an updated, information-rich site that clearly communicated their expertise and novel approach to energy consulting and project management services.
BOT developed a strong, cohesive message that highlights client pain-points and illustrates Provident’s expertise. We carefully integrated usability best practices into the architecture and design of the site to emphasize these messages and encourage prospects to contact Provident. Our solution included:
- Copywriting and Chunkify! services to identify client pain points and enhance readability
- Updated Information Architecture to reflect important changes in their business plan and approach. Includes a step-by-step, interactive list that outlines Provident’s services
- Integrated and designed 3rd party market charts to be consistent with site design
In addition to the site, we also developed a LinkedIn company profile that presents their core services for prospects searching for them on LinkedIn.