BroadPoint Technologies | Bright Orange Thread

BroadPoint Technologies

Quick results are attainable

Thank you very much for all of your guidance, insight and patience during the creation of our new website. It is really terrific…It’s a pleasure to work with professionals who are experts…It makes my job easy.

Lee Raesly
BroadPoint Technologies


Business Challenge

BroadPoint had outgrown its image as a Microsoft Dynamics software reseller. The company’s consulting expertise and ability to handle complex enterprise systems were not reflected in its website. 

Our Solution

BOT provided our web development skills, strategic copy writing, SEO consultation, and usability expertise to create a site that fit BroadPoint's brand and services. In just four months, we:

  • Provided SEO consultation to increase the site’s visibility in search engine results
  • Ran a messaging workshop to define positioning, messaging, and tagline
  • Rebuilt website architecture to focus on high-growth services and solutions
  • Created “client-in versus consultant-out” navigation and content to reflect target audience needs and concerns


Within a month of site launch, productivity of our client’s web site grew dramatically:

  • Organic search engine traffic was up 17%, thanks to search engine-friendly coding
  • Average time visitors spent on the site increased 72%, due to client-focused content and copy
  • The average number of individual page clicks was up 19% because of improved site architecture and navigation