Crestwood Associates | Bright Orange Thread

Crestwood Associates

Increase ROI Through User-Focused Design & Strategic IA

We have seen good increases in traffic.. Longer visits, more conversions. We couldn’t be happier

Donna Krizik
Director of Client Communications
Crestwood Associates


Business Challenge

Crestwood Associates recognized important shifts in their sales cycle that required them to adapt their business strategy—prospects knew about ERP and CRM systems they wanted, now they wanted to learn about the vendor. Their website wasn’t communicating the value of Crestwood’s expertise as vendor or giving potential clients the necessary information to make a decision.

Our Solution

Crestwood needed to emphasize the ‘Crestwood advantage’-their value-added process, team-oriented approach, industry expertise, and dedicated support services. We…

  • Developed the ‘Define, Decide, Deploy’ concept that encapsulates Crestwood’s unique process and identifies users’ needs at their respective point in the sales cycle.
  • Dynamic team page showcases team members and biographies, highlighting Crestwoods team-oriented culture.
  • Live support integration and a support help desk ensure client’s can utilize Crestwood’s knowledge at any time.
  • Responsive design delivers content optimally to users on every device.


Five months since launch, Crestwood noticed an increase in traffic, time spent on the site, and, most importantly, conversions.