Fulcrum Capital | Bright Orange Thread

Fulcrum Capital

Improve Search Engine Usability

Business Challenge

Austin based investments firm had an outdated website lacking in user-readability and search engine friendliness.

Our Solution

We created a new website that:

  • Reflected the firm’s powerful, sophisticated image
  • Achieves top search engine rankings through semantic HTML and targeted keywords within copy
  • Effectively promotes key marketing message through stronger copy and Information Architecture


Fulcrum now ranks first in Google search-results due to BOT's search engine friendly coding.