Genesis Turfgrass’ website was in the weeds for a long time. But when the new marketing manager (and former student of HJ’s) took charge – the first matter of business was some web-scaping.
Genesis Turfgrass established a great name as a resource and quality provider in the turfgrass industry. The website needed to communicate their fun, inviting culture, showcase their specialty products, and serve as a resource for industry job seekers.
What started as a branding and brochure site evolved to a resource hub for clients and industry people as the project progressed. Staying close to budget, we were able to add a few additional features that elevated the site to the next level.
The website is now more of a resource to current and new customers. Customers an learn about new products, vendors, and Genesis Turfgrass events that build their business.
As a result of the new design, homepage bounce rate dropped 25% in the first 9 months.