Intellitec Solutions | Bright Orange Thread

Intellitec Solutions

Redesign Brings Tech Company into New Era


This site has been received very well so far. The landing pages and CMS enable me to do more with our ad campaigns and other marketing efforts.

Tom Rogers
Marketing Director
Intellitec Solutions

Visit: www.intellitecsolutions.com


Business Challenge

Bright Orange Thread last designed Intellitec Solutions' website over five years ago. When we put their site to the 5 Second Test, the age of the site and the layout were reflecting poorly on Intellitec. One user even commented:

It looks dated. Dated Design means dated company. 

 

Intellitec wanted to make their site more current. They wanted a significant, but natural progression from their old site's brand. 

Our Solution

  • Custom hero tile illustrations give homepage a unique look. 
  • Homepage industry focus box highlights expertise in industry Intellitec targets.
  • ClickDimensions form integration connects website with CRM.
  • Landing Page optimization improves conversion rate optimization.

Impact

The site launched in early June 2015. We are still collecting feedback and have Google Analytics dashboards in place to measure impact on prospect engagement.