The campaign has greatly increased our exposure...We're the first company both new & existing customer see
Visit: Kauffman Gas Landing Pages
The Yellow Pages are a thing of the past. Today, people acquire information for new products and services by searching online. Recognizing this shift in user behavior, Kauffman needed help building a Google Adwords campaign that targeted their audience and attract new customers to their site.
We ran a top-to-bottom Google Adwords campaign that included everything from keyword research, to copywriting, to monthly performance monitoring and optimization. We built a campaign that seamlessly bridged the cognitive gap between the user’s search query and the landing page by strategically weaving keywords into copy that highlight the value of Kauffman’s expertise. Our solution included:
Over the course of six months, the campaign dramatically increased Kauffman Gas' exposure and for both current & prospective customers. Chris Kauffman noted that they won new business from a long-time customer when she discovered, through the ads and landing pages, that Kauffman also services fireplaces. Kauffman's heightened web presence helped this existing customer and 10 new customers reach out to Kauffman Gas for their expertise and services.