We like the new look. The new content structure makes it easy for people to find what they need.
PM College offers sophisticated project management training courses worldwide. However, their dated website no longer appealed to CEOs and international business leaders.
The [old site] isn’t very user friendly. It doesn’t encourage interactions like searching for courses or commenting on blogs.
— Allison McManus, PM College
The team was also frustrated that making updates were difficult with the inflexible system. They knew updates should be easier because of the easy-to-use site BOT built for their parent company, PM Solutions.
The PM College team had a few primary goals: make the content easier to find, and create a modern design that reflected the caliber of their courses.
Finally, we helped PM College stretch their budget by making the decision to duplicate the CMS and IA from PM Solutions. They liked how the PM Solutions CMS worked. They needed many of the same content features. So why reinvent the wheel? Duplicating the CMS and IA saved 14% in project fees and gave them a more flexible system
PM College launched in June 2015. So far, PM College is finding the site easier to update and better to navigate.
We ran a 5 Second Test comparison of the old site vs. the new site. Here’s what users had to say.
The design has certainly shifted in the right direction. To make sure the site is effective in generating leads, we set up some goals in Google Analytics to track performance of the new site.