DIY Options for Launching a One-Page Site
If the prices above make your eyes pop out of your head like a cartoon, don’t worry. There are less expensive ways to launch a one-page website.
You could hire a freelancer from a site like UpWork to launch a website for $500. What you save on budget is made up for with a bigger time investment from you—time, which I predict will mostly be spent writing content and managing the process.
OR
You could hire your internet savvy niece, nephew, or a neighbor who just launched a website for a school project. Ask yourself this question…do they understand your prospect? Do they understand your B2B audience? By hiring someone who helps you with the technical aspects of launching a website, you will have to shine as the content creator and project manager.
OR
You can create a templated website from resources like Strikingly, SquareSpace, Wix, or Wordpress. This can be a quick and cost effective way to get a website up and running. In theory, anyone can create a website, and these content management systems (CMS) make it relatively easy.
Templated websites use ‘what you see is what you get’ (or ‘WYSIWYG’) content editors that allow you to make changes visually instead of by using HTML, and there is a wide array of existing pre-built templates to choose from. If your budget is small or non-existent, then creating your own site with a pre-built template is definitely the way to go. Just beware that:
- You will most likely still need to pay for help with the initial set up (especially if you’re using Wordpress).
- No matter how beautiful the template is, if you’re design-challenged, you’ll still struggle with making your site look good
- You will miss out on the sales impact that only a professional can provide: an optimized site layout that focuses on creating a clearly defined path to guide your customers’ through their buyers’ journey, and an infinitely better user experience.
- Templated sites are limited in their functionality and level of customization unless you are good at coding.
What I’m trying to say is this:
Don’t shortchange your business. Invest in what you know your business is worth.
So when you choose to DIY, you need to invest significant amounts of your time in content creation and project management. We have plenty of how-to articles in our Ultimate Guide to B2B Content Marketing to guide you through the process.
If you don’t have the time, or the energy to pull it all together, consider having our experts handle it all for you. Book a free consultation with Hendrik-Jan.