The Complete Guide to One-Page Websites

Redesigning Your Website Doesn't Have to Be a Pain

Busy solopreneurs and consultants are choosing a faster, more cost-effective path to redesigning their website. These savvy business leaders are able to launch a new, modern-looking site in just weeks versus four to six months.

How?

One-Page Websites Help…

  • Solopreneurs
  • Consultants
  • Small business owners

Beat the Competition.

Learn when a one-page website is right for you.

A One-Page Website Is Right If You…

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Sell a Single Offering or Expertise

The one-page site is hyper-focused on a single product, service, or expertise, or a suite of products or services that are tightly aligned in the consumer’s mind.

Want to Tell Your Story in a Simple Way

Your services might solve many problems. However, quite often, the prospect is focusing on ONE problem. A one-page website enables you to focus on your prospect’s single most important problem.

Prove You Are Legit and Open For Business

Businesses close all the time. If your website looks ten years old then prospects start to wonder if they’ve discovered a webpage from the beyond, discarded and forgotten by a failed start-up.

One-page sites are the perfect online presence where prospects you meet can verify who you are. And that you’re alive.

Use a Consultative Sales Process

Just like a sales meeting, your website is all about showing prospects the skills and talents that only you can provide them to meet their unique needs.

That’s a perfect task for a one-page site. You can begin to build interest and trust, tell prospects the story of your process, and provide testimonials, all in one place.

Are Testing a New Line of Business

The scannable format of one-page sites helps people understand your message quickly, especially messages about products that are unfamiliar to them.

Because of this, the one-page is a fitting format for MVPs, or minimum viable products, that also require a quick creation and launch.


Do you need help deciding if the one-page website is right for you?

Book your free consult to decide if the one-page website is going to work for you!

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I loved the process of working with BOT. Most of all, I love the great feedback I get when I share my new site! Launching a new website for my business was quick and efficient thanks to the processes put in place by Hendrik-Jan and his team at Bright Orange Thread.

— Mike Hilbert, ServicePros4Hire


Let's launch a one-page website together and get it off your to-do list! It all starts with us talking, you can book a time to talk right here.

The Anatomy of a One-Page Website

Hero Tile

Here you exhibit 2-3 services or proof points supporting and elaborating on the solutions you offer.
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Proof Points Section

Here you exhibit 2-3 services or proof points supporting and elaborating on the solutions you offer.
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About Section

Connect prospects to your company’s purpose and team.
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Call-to-Action Section

This section urges the visitor to convert on an offer at the end of the long page.

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I had a lot of content to sort through but no time to do it. Bright Orange Thread minimized my work on the content. I dumped the content on them and they organized it into an effective new website for my business.

— David Santoleri, Tomark Industries, Inc.

Challenges Solved By Opting for a One-Page Website

You Have No Idea Where to Start

Starting with a blank slate can be difficult.

A one-page site replaces the blank slate with an effective website template. Its linear format helps you streamline your message from the value proposition to each supporting section.

Writing Pages Upon Pages of Content is Daunting

You’re already wearing enough hats as it is without adding 5-10 pages of website copy to your list of responsibilities.

A one-page website saves time and effort by focusing your message to fit on one page.

Your Website Looks Out of Date...and Isn’t Mobile Friendly

Having a website that looks like it was created in ‘95 negates your credibility. Honestly, you’re better off with no website than one that looks older than the suit with shoulder pads in the back of your closet.

A one-page site is a fast, budget-friendly solution to make your site look modern and mobile friendly in a tight timeframe.

You Do NOT Have the Time to Manage a Complex Project

Copy, messaging, technology, typography, colors, links, forms, calls to action. Managing and refining all those moving parts of a multi-page website project are a huge time suck.

One-page websites cut the complexity by streamlining these elements onto a single page. Hire an expert to manage your one-page website to take the burden off your shoulders.

You Need the Website in a Hurry

Sometimes you need a website fast. Maybe there is a trade show coming up, or you were just introduced to a huge new prospect that you’d be too embarrassed to send to your current site.

One-page sites can be completed in as little as one month versus three to six months for a multi-page website (and believe us, six months can easily stretch further).

Your Website is Not a Reflection of Your Current Business

You have a passion for your business, so it’s natural that as you’ve grown for the last three years, clients, services, and pricing have changed.

We’re sure you got a new hairstyle to stay current, so why stick with the same old website?  

Update your online presence to reflect who you are today.

Typical Steps Needed for Launching a One-Page Website in One Month

Together: Establish Goals for Your Website

BOT: Create a Moodboard

Together: Get to Know You & Your Team

Together: Establish Goals for Your Website

Together: Nail Down Your Value Proposition

BOT: Write Content for a Scannable, One-Page Website

BOT: Create a Design That Encapsulates Your Brand

YOU: Finishing Touches: Search Engines & Speed Optimization

BOT: Launch Site

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What It Might Cost to Hire an Agency: 3 options

Whether you've budgeted $2,000 or $5,000, this guide outlines 3 options to meet your goals.

Good

Make a good second impression with a well-designed validation website.


DISCOVERY, DESIGN ONLY
MOOD BOARD
VALUE PROPOSITION
CHUNKIFYING
COPYWRITING
LEAD MAGNET
SEO: TECHNICAL
SEO: KEYWORD PORTFOLIO
MONTHLY BLOGGING

$2,500
1 MONTH

Better

Make a good second impression with a well-written validation website.


DISCOVERY, DESIGN ONLY
MOOD BOARD
VALUE PROPOSITION
CHUNKIFYING
COPYWRITING
LEAD MAGNET
SEO: TECHNICAL
SEO: KEYWORD PORTFOLIO
MONTHLY BLOGGING

$3,500
1 MONTH

Best

Prove your expertise with a lead magnet offer that prospects can download.


DISCOVERY, DESIGN ONLY
MOOD BOARD
VALUE PROPOSITION
CHUNKIFYING
COPYWRITING
LEAD MAGNET
SEO: TECHNICAL
SEO: KEYWORD PORTFOLIO
MONTHLY BLOGGING

$5,000
1 MONTH

Jargon Explained

Discovery
We need to spend some time getting to know you. We’ll start with some design discovery, asking you to provide a handful of websites that you like. If we’re helping you develop copy, we’ll interview you and your team to better understand you and your audience.

Mood Board
Explore possibilities for your new website design. A mood board exercise will explore colors, typography, and imagery that take your existing brand into the modern age.

Value Proposition
Distilling your value proposition down to a sentence or two is key to making a one-page website work. We help your team to translate your value proposition into language that connects with your prospects’ pain points.

Chunkifying
Users won’t read one long wall of text online. Bright Orange Thread knows how users read on the web. We’ll Chunkify your existing website copy using short, scannable paragraphs, headings, and bulleted lists.

Copywriting
Some websites need a fresh start with copy. Through interviews with your team and analysis of your website and resources, we’ll write new homepage copy that communicates your message.

Lead Magnet
Prove your expertise with a lead magnet content offer users can download on your website. We’ll help you choose, write, and design an offer.

SEO: Technical
SEO (Search Engine Optimization) is about doing a lot of little things right. We’ll help your website please the Google gods, by placing the keywords in the right places.

SEO: Keyword Portfolio
These days, you can’t rely on one keyword to drive traffic to your website. Bright Orange Thread’s research will build a portfolio of keywords & phrases that will help you get discovered. Your website will be optimized for these keywords.

Monthly Blogging
Search engines are constantly looking to serve good content. And you want the search engines to serve your content. Research shows that having 50+ pages of SEO-optimized content can dramatically boost your ranking and search traffic. Why? Adding content, particularly 50 or more pages, upgrades a validation website to a lead generating website. More content means more visits, more visits mean more conversions, and more conversions mean more opportunities for your sales team. In fact, we’ve made it happen before.

That is a lot of jargon. I will answer any question you have to help you decide if the one-page website is for you.

Book a free consult and get your questions answered

DIY Options for Launching a One-Page Site

If the prices above make your eyes pop out of your head like a cartoon, don’t worry. There are less expensive ways to launch a one-page website.

You could hire a freelancer from a site like UpWork to launch a website for $500. What you save on budget is made up for with a bigger time investment from you—time, which I predict will mostly be spent writing content and managing the process.

OR

You could hire your internet savvy niece, nephew, or a neighbor who just launched a website for a school project. Ask yourself this question…do they understand your prospect? Do they understand your B2B audience? By hiring someone who helps you with the technical aspects of launching a website, you will have to shine as the content creator and project manager.

OR 

You can create a templated website from resources like StrikinglySquareSpaceWix, or Wordpress. This can be a quick and cost effective way to get a website up and running. In theory, anyone can create a website, and these content management systems (CMS) make it relatively easy. 

Templated websites use ‘what you see is what you get’ (or ‘WYSIWYG’) content editors that allow you to make changes visually instead of by using HTML, and there is a wide array of existing pre-built templates to choose from. If your budget is small or non-existent, then creating your own site with a pre-built template is definitely the way to go. Just beware that:

  • You will most likely still need to pay for help with the initial set up (especially if you’re using Wordpress).
  • No matter how beautiful the template is, if you’re design-challenged, you’ll still struggle with making your site look good
  • You will miss out on the sales impact that only a professional can provide: an optimized site layout that focuses on creating a clearly defined path to guide your customers’ through their buyers’ journey, and an infinitely better user experience.
  • Templated sites are limited in their functionality and level of customization unless you are good at coding.

What I’m trying to say is this:

Don’t shortchange your business. Invest in what you know your business is worth.

So when you choose to DIY, you need to invest significant amounts of your time in content creation and project management. We have plenty of how-to articles in our Ultimate Guide to B2B Content Marketing to guide you through the process.

If you don’t have the time, or the energy to pull it all together, consider having our experts handle it all for you. Book a free consultation with Hendrik-Jan.