Grow Your Business with a
Better Website
You’re here because you’re tired of pushing your website to the backburner due to budget, lack of time, or lack of information.
Push your website redesign up your priority list because your website is not a back-burner issue—it’s a necessity to win new customers.
Here’s the truth: your prospects are already searching for you online
Really, they are searching for you and your competitors.
Your website only has 5 seconds to make a good first impression. If your site is outdated and unprofessional, your prospect isn’t going to stick around. Instead, they’ll find a nice website and call them, your competitor.
What Type of Website Do You Need?
Website options seem endless, but we can narrow down most websites into 2 main categories of websites: lead generation sites and validation sites.
Generate Leads for Your Sales Team
Lead generation websites create new opportunities for your sales team. Offering helpful thought leadership and calls to action provoke prospects to fill out a form and give you their contact information.
Lead generation sites have robust blog content and offers that help push the site onto the first page of Google—driving more prospects to your page. Often companies that have grown to $1M or more in revenue need to upgrade to a lead gen site.
A lead generation site is the right choice to:
- Win more leads & close more sales with your website
- Fill your sales pipeline by turning anonymous visits into leads
- Invest your marketing dollars where you'll gain the best ROI
Prove You Exist with a Validation Website
A validation site is a simple website that answers:
- Who you are
- How you help
- How to contact you
The goal of a validation site is to prove you are who you say you are. There are few bells or whistles. But with strong design and copywriting, validation sites can help you make a professional first impression.
Validation sites are great for solopreneurs, businesses under $500K in revenue, or businesses who continue to grow through referrals alone.
Validation sites are less expensive investments than lead generation sites. However, they also drive fewer leads into the pipeline.
A validation site might be the right choice if:
- Your company offers a single product or service
- You just need to prove you are legit & open for business
- Your sales process is a consultative one
Your Next Step:
Request 5 personalized tips to improve your existing website
Budget for a Website that Generates Returns
Expect to Invest $5,000-$30,000 on a new website.
We know, that’s a big range. But many websites pay for themselves in just 1-3 years.
Factors that impact price include the complexity of content, technology, integrations (like your customer relationship management system), usability features (like online payment forms)—among other factors.
- Typical Lead Gen Websites are $8,000 - $30,000
- Typical Validation Websites are $2,000 - $10,000
Plan to invest an additional $300-$3,000/year for hosting, licensing, and updates.
Reduce Up-Front Cost with Growth-Driven Design
Maybe you have a big vision for your website, but a tighter budget.
You don’t have to do it all at once.
Growth-driven design focuses on launching a smaller website and adding more features and content over time. Your website grows with your business, and you have more flexibility with your budget.
Website budgets don't need to be intimidating.
Book a 20-minute chat to discuss maximizing your website budget.
Request 5 Personalized Tips to Improve Your Website
Your website can help you win more customers. But first, you need to make a good first impression.
5 Musts For Websites That Build Trust & Inspire Action
Now that you know the cardinal rule—your website is about your customer—let’s dive into how to apply that principle to each facet of your website redesign.
Create Content That Proves You Understand Your Prospect
Build trust by speaking about your prospect’s problems in their language. Interview prospects and customers to reconnect on how they talk about their issues. Then, write content that puts their solution to the forefront. Here are a few in-depth articles to help you generate high performing content:
Deliver Credibility with Your Design
Research shows prospects judge your business within the first 5 seconds or less. Those first moments are a gut check on whether to keep scrolling to go back to Google. Professional design convinces prospects to stay a little longer, which could win the lead. Check out these blog posts so make sure your website design is top-notch:
Eliminate Friction & Help Customers Reach Their Goal
Slow load times. Links that aren’t clickable. Non-mobile-friendly websites. These are things that frustrate prospects enough to make them leave your site. Easy-to-use sites help prospects take the next step. Below are two big factors in reducing friction:
Convert Visitors to Leads
Fill your pipeline by helping prospects take the next step. Whether it’s by filling out a form to contact you or download a guide, creating conversion opportunities helps both you and your prospect. Here is our expertise on converting:
Optimize for Google & Show Up First on Search
People won’t click through page after page of search results. Your company needs to be at the top of the list. Content and code should be optimized for search engines. Learn from these articles about SEO critical to the success of your next website:
Good websites are about doing the little things right.
Let's talk about how the little details give your website a big impact.
Measure ROI of Your Website Redesign
Define What Metrics Signal Success
As we said before, many small business websites pay for themselves in 1-3 years. The pay off can be in new traffic driven to your website, in new customers won, or even in time saved.
Your first step is to establish Key Performance Indicators you will measure.
Warning: Just because you build it, doesn’t mean leads will come. You need a strategy to drive traffic and leads to your site.
Assess Progress Regularly
You should work with your web design firm to set 30-60-90 day check-ins where you measure key performance indicators (KPIs). At a minimum, you should measure and track your KPIs on a quarterly basis. Keep in mind that you are unlikely to see progress immediately as ROI can take 6-12 months to show.
Tell me what success looks like to you
Book 20-minutes to chat about how your website can help reach your goals.
Signs a Firm Can Maximize Your Site’s Potential
You can’t trust just anyone to redesign your website—you need a knowledgeable agency that will put your business goals at the forefront of the design.
They Seek to Understand Your Goals
While there are a variety of ways to measure the success of a website project, the firm should be working with you to determine what your version of success looks like. They should be working towards the end result.
They Coordinate Full-Service Work
It’s beneficial to you to hire a firm that can handle most aspects of the website building process. Otherwise, you will have to deal with coordinating between multiple vendors which tends to cause delays.
Some examples include:
- Web Design
- Web Development
- Digital & Inbound Marketing
- Copy and Content Writing
- Search Engine Optimization (SEO)
They Value Your Input
Your website is both a reflection of your company and part of the overall business strategy. A good firm will want to understand your company thoroughly right from the beginning as well as seek your input at various stages in the process.
They Set Realistic Expectations
Be wary of any company that claims it can deliver immediate results. A new website will take time to impact your bottom line.
You've made it this far. Take the next step.
Book 20-minutes to chat about your website redesign goals.
