Signs You Need a Website Redesign in 2021
Your website is your propane/oil company’s strongest marketing and sales tool. Since technology and design trends are constantly changing, it’s wise to invest time making sure your website is evolving with the times.
You have a few months until the new year and using that time to spruce up your website can really do wonders for your company going forward.
But before you can get started on that task, it’s important to recognize the signs that your site truly needs a redesign.
You’re Using Outdated Technology
For starters, you should be redesigning your website at least every few years. This is because technology changes constantly and you need to stay in front of those changes.
For example, if your website was designed using Flash technology then you definitely will want to do an update. Flash is an obsolete web technology that Google and Adobe have discontinued. That means it won't work on the Chrome browser any longer.
Old technology will also bog down the overall speed of your website. This is the last thing you want because it will cause user’s to grow impatient and leave your site.
An easy-to-use content management system (CMS) such as WordPress will help make the process seamless and allow you an easy way to upload and change content as you wish.
Search Engines Are Not Recognizing You
Even if your website is the best in the world, it’s not going to mean much if nobody sees it.
More landing pages and content really helps to boost your SEO standing and increase your chances of being seen. Also keep in mind that even if you have great content, if you uploaded it more than a couple of years ago then search engine crawlers might not think it’s relevant anymore.
You're Noticing a Drop in Leads
If you are noticing a drop in your leads, this is a telltale sign that you should up your web design game.
During the redesign process, be sure to optimize your website so that you can pull in more leads annually.
Your Site is Hard to Navigate
User-friendliness is a huge part of building a successful website. It might sound like a no-brainer, but many websites miss the mark when it comes to an easy to use experience.
As we mentioned earlier, people aren’t exactly patient when it comes to online research. They want to be able to quickly find the info they are seeking quickly. You can make the whole situation easier for them and more profitable for you by ensuring your site has valuable content that is easy to find.
It is also extremely important that your website is optimized for mobile users as there has been a huge increase in mobile traffic in recent years. If your website is not ready to conform to different screen sizes, this will just make everything more difficult for people using your site.
It is a good idea to go through your website and determine if everything looks as clean and simple as it can with important information prioritized.
Your Stock Photos Are off Putting
Bad stock photos make your website look bland, unoriginal and outdated. There are a handful of photos that seem to make their way on almost every propane/oil site. Including them on your website will not do you any favors when trying to differentiate yourself from the rest of the pack!
The best pictures to use are ones of your actual crew working on real projects. This will make your company look credible and give potential customers a tangible look at what makes you so great!
Your Website Isn’t Making a Good First Impression
Website visitors make snap judgments on whether to stay or go. You only have about 5 seconds to make an impression before losing a potential lead.
Being able to survive that snap judgment greatly increases your chances of gaining a new customer.
Make sure your website has an appealing design with attention-grabbing calls to action and inviting, engaging content. Awesome blog posts that are helpful in answering potential customer’s questions is a great way to achieve this and will help with your search engine visibility!
Don’t Know Where to Begin? Hire a Marketing Agency to Help!
A website redesign can be a daunting task to undertake on your own. If you simply do not have the time for such a project, then hiring a marketing firm is a great course of action!
