Be Found By Prospects 

On average, a person consumes 11.4 pieces of content before making a purchase decision.

These days, people are more honest with Google than anyone—even their spouse! 

Providing answers through digital marketing content is the best way to have your business be found. 

Make sure your business has a spot on the search results page by making information easily accessible for prospects who come looking.

Build Trust With Prospects 

Trust generates sales opportunities.

Providing complete and actionable expertise makes you a go-to resource for prospects.

Failing to deliver helpful information leads people to mark your emails as spam and tell Facebook your ads are irrelevant.

Even if the prospect doesn’t buy from you today, they’ll remember how helpful you were when they’re ready to make a purchase.   

Qualify Prospects By Getting Quick Nos

Up to 70% of the buying decision is made before talking to a salesperson.

By the time prospects get to you, they are aiming to clarify details and get final validation. 

You’ll close deals faster by answering the bulk of the questions before the prospect contacts you.

Shorten the Sales Cycle

79% of marketing leads never convert into sales.

Sales can use the Answer Vault to build trust with prospects and save time.

Your sales team is in conversation with prospects, getting a sense of their pressing questions. By sharing from your Answer Vault, they’ll help prospects get ready for sales conversations.

When prospects enter the sales conversation, they often have a range of questions,  from ‘What would it look like to work together?’ to ‘What are some of the limitations of your solution?’

With a well-stocked Answer Vault, your sales reps can share the information and put it in the prospect’s hands to build trust. Then, they can set up a short meeting to answer any follow-up questions. (Swapping out a tedious meeting with a rapport-building meeting.)

Your Sales And Marketing Teams Need To Know These Answers 

Treating your expertise like a well-kept secret means your company isn’t growing. People won’t hire you unless you’re open and transparent. Share the wealth of knowledge.

Gain an understanding of the challenge they’re facing.

Buyers don’t wake up and decide to seek a product or service on a whim. They stumble into problems that require solutions. 

See possible solutions.

Placing challenges in context for the buyer allows them to see how they can go about solving them. Answers you provide at this stage guide prospects in their personal journey and close the gap between their problem and your solution.