Give Away Your Expertise, Win Customers

Hello, hello. This is Hendrik-Jan here at Bright Orange Thread. I'm just taking a moment to create this video to tell you what we do. And what we do is we help our clients give away their expertise. Yes, we get our clients to give away their expertise. The reason we do this is people are on Google, they're searching, they're asking questions. 

People are Searching for Your Expertise

It could be they need a new wall oven, it could be that they need a new ERP system. It could be they need someone to help with their accounting, right? 

They have challenges. They have problems they want to solve. 

And when we give away our client's expertise, we're putting it on the internet. 

And that way, when someone searches for Google and they find our client's expertise, that person out there says, oh, this is good stuff. Good, good, we like this. 

And over time with some nurturing, those people can start to view our clients as trusted advisors.

“These guys really give out some good information. This is useful.” 

And then our clients have the opportunity to change their trusted advisor status into the client, the consultant, so that all those people become their clients and so forth. So that's what we mean when we say we give away our client's expertise.

Our Expertise—For Free!

B2B Guide to Content Marketing

I want to take a moment to tell you about some resources on our website. And one of them is a guide for B2B content marketing. It has all kinds of blog posts with best practices. Some of it is very do-it-yourself friendly. Some is very strategic, but it will give you a really big picture idea of how content marketing works and help you think about planning. And if you're thinking about engaging an agency to help you, what you might consider, what kind of expertise you're looking for.