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The Importance of Digital Marketing and Why Every Business Needs It

April 18, 2018 By Barry Bright

The Importance of Digital Marketing and Why Every Business Needs It

It's hard to overestimate the importance of digital marketing in this modern day and age.

No matter what your business is, you'll find that you benefit from your online efforts. The world is changing, and with it so is marketing as a whole.

If you've been trying to convince yourself to finally invest in digital marketing, we think that you'll find the argument is over.

Let's take a look and we'll show you the reason why you shouldn't overlook digital marketing efforts, no matter what your business is.

Mobile Users Are More Common Than Ever

77% of Americans have smartphones in their pockets. Most of these people use them to look up services while they're out and about.

As the devices have become more ubiquitous, they've also come a long way in revolutionizing the way that people use the internet. Most of us have used a mobile phone to search for something we need at some point.

Chances are that people aren't just going to stumble up to your front door unless they're aimlessly shopping in an area with high foot traffic.

With almost 52% of total internet traffic coming from smartphones these days, you'll need to make sure that your business is right in front of potential customers when they make a choice.

Mobile users are also likely to make a purchase. The act of searching while they're already in the area shows purchasing intent. Mobile is so important that Google has updated their algorithm to put index mobile sites first.

You Can Reach More People

Digital marketing efforts include social media campaigns, paid advertising, and organic search traffic. The best way to bring in organic traffic is through SEO techniques.

Without a website, you'll be at a disadvantage.

More than half of the small businesses out there have a website and chances are that if you don't, there's someone nearby willing to soak up that business.

It's not as hard to compete as you might think either. A lot of small businesses have older web pages that are rarely updated.

If you're in that category, then it might be time for an overhaul. There are a lot of people out there willing to design and update your business website. If you redesign your existing website, it will help you focus on other digital marketing efforts. 

The more channels you go through, the more people you'll be able to reach. Some strategies, like SEO, take time, but if you engage your customers on social media or have the budget for paid advertising, then the results will come quicker.

Get One Over on the Competition

If your competitors aren't in a tech-centric industry, you can gain a massive edge through leveraging digital marketing techniques.

There are a lot of industries out there that have relied on word-of-mouth for so long that they seem stuck in the past.

Whether you're selling to businesses or end-consumers, competition is going to be stiff. As long as you have the right digital marketing strategy you'll be able to stay competitive.

If you have the right people on your side you'll find that dominating the competition is easier than you thought.

Just be ready to scale up once your strategy takes off.

Higher Conversion Rates

As long as your marketing strategy is solid, you'll turn more people from potential customers into actual buyers.

This is especially true if you focus on local SEO. People rarely search for things if they're not planning on paying for a product or service, and guess who's most likely to win out?

The person at the top of the search engine rankings.

This is where your strategy, website, and social media are of the biggest concern. Without all three aspects working together, you're not going to rank. If you're not ranking, you're not selling. 

Make sure you pay attention to message match to improve your conversion rate with ads.

Why not be the go-to business for any potential customer who decides to search online for your products or services?

Scaling Up

Digital marketing is easily scalable, more so than any of the traditional forms of advertising, like taking out magazine or newspaper ads.

Paid-per-click methods end up costing less than expensive ads for the amount of money they bring in.

Techniques like SEO and social media engagement can reach a ton of people without you spending an extra dime more than what you started with.

While you'll still be spending more money to advertise as you get bigger, you'll find that things don't scale quite as sharply as they do if you rely on traditional media for your ads.

You Have the Same Chance as Anyone Else

Here's the thing: with traditional marketing methods, it was hard for small businesses to break into advertising.

With digital marketing, you can reach a worldwide audience on a small budget. If you're creative, you can even reach a sizable portion of people with no budget.

Of course, if you really want to get going then you'll need to hire someone who knows what they're doing.

Digital marketing has leveled the playing field for marketers in a big way. It would be a mistake not to take advantage of it.

Don't Underestimate the Importance of Digital Marketing

You might feel like this is overwhelming, but making the mistake of not going digital is going to cost you a lot in the long run.

Underestimating the importance of digital marketing isn't just a minor misstep. As the world begins to change, more people try to find their services online. If you aren't using digital marketing, you're making a big mistake.

If you're getting ready to make the switch to digital marketing, take a look at our services and let's see if we can help move your business to the next level.

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