Center for Produce Safety
Not-For-Profit Financial Worth Proven Through Content Visualization of Annual Report
The Bright Orange Thread team brought CPS'S work and value literally to life, adding interactivity and a wealth of content that simply isn't possible with print.
Julia Stewart, Principal/Owner of Clarity Communications LLC
Not-For-Profit Financial Worth Proven Through Content Visualization of Annual Report
For not-for-profits, showing the financial impact of the organization to their constituents is critical. With their reliance on outside funding for their important work, The Center For Produce Safety wanted to up the ante by putting their standard print annual report on the web.
However, people read on the web differently than they read print. And the web can offer more opportunity than print
Bright Orange Thread's site made the report's content more robust and more compelling to users by:
- Formatting content for web readability with a sleek and easy-to-read format
- Showcasing financial viability through a summarized “CPS by the numbers” section
- Creating an interactive experience that enhanced the message of the report
- Boosting the credibility of CPS with testimonials from trusted business partners
- Proving the impact of their work with links to real-world examples