Don’t copy—outserve
Christine White via Hubspot
“Competitive analysis is an opportunity to learn from others, not copy them.”
Strategy & Planning | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Local beats scale
Kushagra Oberoi via Medium
“Though it can feel intimidating to compete with major retailers and corporate giants, small businesses have one huge advantage – consumers want to feel connected to their local neighborhood.”
Strategy & Planning | Takeaway Submitted by Martha, Email Marketer
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Fragile conversions
Kath Pay via Holistic Email Academy
“When customers experience uncertainty, they don’t wait for reassurance. They go looking for it—often without ever returning to your website.”
Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer
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Confidence isn’t accuracy
Shreyas Naphad via Medium
“The danger isn’t that AI makes mistakes. The danger is that AI makes mistakes with the exact same confidence it uses when it’s right.”
AI | Takeaway Submitted by Becca, Digital Marketer
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Summaries win visibility
James Owen via ClickIntelligence
“The easier your content is to summarise, the easier it is for AI to cite.”
SEO | Takeaway Submitted by Sophia, Content Marketer
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Mobile or miss
Amarpreet Singh via Medium
Email Mistake #5: Failing to Optimize Emails for Mobile Devices
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Push for persuasion
Nihan Kucukural via Medium
“There is no story, thus no persuasion, without conflict.”
Writing | Takeaway Submitted by Martha, Email Marketer
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System over parts
Alessandro Molinaro via Medium
“Fixing each component in isolation is not enough if the system connecting them is broken—and until now, designers rarely have had the bandwidth to address both.“
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Stop digging
Seymour Chwast via James Clear Newsletter
“If you dig a hole and it’s in the wrong place, digging it deeper isn’t going to help.”
Strategy & Planning | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Feel first
Chase Dimond via his newsletter
“Your opening line should pull the reader into a feeling they already recognize.”
Writing | Takeaway Submitted by Sophia, Content Marketer
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