Personas aren’t people

Mark Ritson via Adweek

“If we saw them as human first… we’d understand them better as consumers second.”

Strategy & Planning | Takeaway Submitted by Sophia, Content Marketer

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Starting is free

via Lenny’s Podcast

“The first 10% of every project is now free.”

AI | Takeaway Submitted by Sophia, Content Marketer

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The scale of templates

via MovableInk

“By adding key ingredients like real-time personalization and automation, templatization will streamline your processes and generate highly effective messaging every time.”

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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Features have a cost

Luis Hermosilla via Medium

“Every feature you add is… a cognitive tax levied against every user.”

Design | Takeaway Submitted by Sophia, Content Marketer

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The click is gone

Scott Lamb via Medium

“64% of shoppers don’t click through at all—they take AI’s recommendation at face value. This is the zero-click era.”

AI | Takeaway Submitted by Becca, Digital Marketer

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Unfinished sticks

Sara Grillo via Her Podcast

“Interrupted tasks stick in memory. It’s called the Zeigarnik effect.”

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Image backfire

Smridhi Malhotra via Smartlead

What can make images in email get marked as spam? Images that lack alt text and accessibility, too many images compared to text, and your email structure and size.

Email Marketing | Takeaway Submitted by Sophia, Content Marketer

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Who, not what

Liviu Tanase via Inc.

“More powerful than any subject line is your sender name.”

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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Specific beats volume

via Neil Patel

“Searchers are very specific and, in many cases, type in a sentence or at least 7 to 11 words per search query. Chasing “high-volume” keywords isn’t as effective as it used to be.

SEO | Takeaway Submitted by Becca, Digital Marketer

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Right before perfect

Luis Hermosilla via Medium

“Build the right thing before building the thing right.”

Design | Takeaway Submitted by Sophia, Content Marketer

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