Show the label

Sara Karlovitch via Marketing Dive

“AI disclosure did not negatively impact ad performance across key metrics, including brand recognition, consumer sentiment toward the ad, and brand attitude.”

AI | Takeaway Submitted by Sophia, Content Marketer

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The power of three

Amanda Natividad via Sparktoro

3-3-3 rule: give enough structure while also being repeatable. Offer 3 audience research tips, 3 resources, and 3 social media posts.

Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Principles outlast platforms

Daniel Murray via The Marketing Millennials

“Why does one page convert at 2% and another at 8%? Specificity. Social proof. Urgency that feels real. Friction reduction. These principles predate the internet, and they will outlast every platform you’re currently betting on.”

Conversion Rate Optimization | Takeaway Submitted by Sophia, Content Marketer

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Reward the return

via Iterable

“82% of consumers favor brand messaging that rewards them for loyalty.”

Conversion Rate Optimization| Takeaway Submitted by Martha, Email Marketer

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The first rung

Mark Pincus via Lenny’s Podcast

“The more ambitious you are, the more humble you should be in where you’re willing to start.”

Productivity| Takeaway Submitted by Sophia, Content Marketer

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Stories beat surveys

Ash Maurya via LinkedIn

“Hypothetical questions get hypothetical answers. Past-behavior questions get real data.”

Strategy & Planning | Takeaway Submitted by Becca, Digital Marketer

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Design for change

Patrick Neeman via UX Collective

“Build so you can change the plug without rebuilding the machine.”

Design | Takeaway Submitted by Sophia, Content Marketer

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AI doesn’t know you

Joe Domaleski via Medium

“AI can crunch numbers and analyze what worked in the past, but it doesn’t understand what makes a business unique.”

AI | Takeaway Submitted by Martha, Email Marketer

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Escape the feed

Daniel Murray via Marketing Land

“LinkedIn Newsletters are a cheat code. Every issue goes directly to subscribers via push notification and email. Newsletter articles get indexed by Google. You are completely removed from the feed algorithm lottery.”

Social Media | Takeaway Submitted by Sophia, Content Marketer

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Match the mood

via The Big Impression Podcast

“The brand messaging needs to match the emotional state that a consumer is in to really resonate and make an impact.”

Strategy & Planning | Takeaway Submitted by Becca, Digital Marketer

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