Our big hairy audacious goal (or BHAG*) is to have deep, meaningful, and focused partnerships
That's why we limit ourselves to just 12 clients.
This allows us to invest the time and energy needed to truly understand your goals, your prospects, and your business.
Read Our Foundational Stitches to see what we do to create meaningful partnerships.
* BHAG is a term coined by Jim Collins and Jerry Porras in their book, Built to Last: Successful Habits of Visionary Companies.
** Last updated October 2024
Yes, you heard that right—at Bright Orange Thread, 1+1 = 3
If you're sticking to the same cookie-cutter approach where 1+1 equals 2, you'll get lost in a sea of generic AI content.
But when 1+1 equals 3, your brand stands out—like a great electrician or an unforgettable speaker, it's the exceptional marketing people remember.
We’ve seen this magic number work time and time again.
50 high-quality, SEO-optimized blog posts will improve your site visibility, establish authority, and attract quality leads.
Our client, Sperr’s, saw a 3,000% increase in traffic with this strategy, and another client, Kauffman Gas, doubled their website visits. Our Answer Vault marketing framework is designed to help you reach 50 high-quality blog posts efficiently.
We Deliver Measured Results
Choose joy & Profit
You drive more effective marketing decisions by crafting strategies around your Ideal Client. The client...
- You love working with
- Brings an optimal amount of profit
- Aligns with your future business goals
You find these clients by developing your ideal client profile.

Clients We Love Working With**


Becoming a client of Bright Orange Thread takes four conversations. See what we'll talk about.
You’re a great fit for us if you:
✓ Are the CEO of a small, trusted team, and want to keep it small.
✓ Just took over the reins of your family business and want to expand.
✓ Have a vision for your company and need a trusted advisor and integrator to make it happen.
✓ Love to learn and want to learn marketing for your business like KPI metrics, CRM systems and more.
✓ Are buying marketing for a second time because you didn’t know how to measure results the first

Fundamentals Power our Team and Work
Fundamental #1: Always Ask "Why?"
The search for the best solution is always worth the effort. Challenge and question what you don’t understand. Don’t accept anything at “face value” if it doesn’t make sense to you. Suspend your judgment rather than jumping to conclusions. Be curious, ask thoughtful questions, and listen intently to the answers. Dig deeper to go beyond the expected. Ask the extra question.
We’re Fully Remote
We were remote before remote was cool—even when some of us were in the Landenberg Headquarters, and others worked in NYC, Lancaster, or Newark.
We can prove it. This blog post from 2013 discusses how we utilized virtual work way before it was the norm.


