About | Bright Orange Thread

We are user-focused.

We create adword and email campaigns, websites, and content that satisfy visitors.

Satisfied online visitors discover you have the expertise to solve their problems. We develop client-in solutions that help them discover your expertise quickly.

Some might say we're too protective of the user, but where's the prosperity with dissatisfied visitors? 

How did we get this way?

We watched people use the web—our clients, our kids, our parents, and friends. We saw them 'trip' over confusing interfaces, poorly worded ads, and vague headlines.

Watching users stumble on the web led us to immerse ourselves in the usability (Jakob Neilson), traffic driving (Rand Fishkin), and information architecture (Peter Moreville) literature across the web's blogospheres. As we built more traffic driving campaigns and websites , we incorporated their principles and proved to ourselves that the most successful marketing caters to the users' browsing habits.

Why Usability Matters

To understand why usability matters, you need to understand one big thing: What you want users to do and what users actually want to do almost never match up. These conflicting expectations form a gap in communication, distancing clients from their users.

We are the bridge that spans the gap between you and your prospects.


We’re not the cheapest firm, but we’re not the most expensive either. We deliver value by helping you make cost benefit decisions. learn more »

We deliver measured results
Client Profile
  • 18 Nonprofits
  • 28 B2Bs
  • 1 B2C
  • 11 Technology Firms
Opened in 2006
Nestled in the woods

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Latest Blog Post
Land Your Propane Business on the Map with a Google My Business Listing

If local customers are your bread and butter, your business needs to appear at the top of Google’s search results in your service area. Local search… continue reading

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  • Standing out in a sea of digital information
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