Our Blog

Don’t Let Your About Page be a Snooze Fest

You know everything about your company. You can easily recite your elevator pitch, number of clients, or success stories when you’re trying to win over a prospect. So, when it comes to writing your website’s “About Page,” it should be easy enough to ...

Posted on March 06, 2024

Read Post

Compassion: Market with a Heart

Marketing’s power is in trust, not in the latest fad. Today’s pillar of trust is compassion.*People are good at pinpointing a heartless sell.They can see a used car salesman, or a “please give me your money” plea from miles away.As David Horsager put...

Posted on February 26, 2024

Read Post

Clarity: Simplicity Sells

Marketing’s power is in trust, not in the latest fad. Today’s pillar of trust is clarity.*...

Posted on February 26, 2024

Read Post

Contribution: Marketing that unsticks

Marketing’s power is in trust, not in the latest fad. Today’s pillar of trust is contribution.*Wes is stuck. He has a problem, and he is struggling to find a solution. Like most, he turns to Google for an answer. Your blog pops up. He scans it, eas...

Posted on February 26, 2024

Read Post

Competency: Leftovers ≠ Fresh

Marketing’s power is in trust, not in the latest fad. Today’s pillar of trust is competency.* Prospects smell those funky leftovers right away. If that email is the same one you sent out two months ago, recycled with a slightly new twist, your recipi...

Posted on February 26, 2024

Read Post

Craft your marketing around your Ideal Client

Your marketing ROI isn’t in a good spot. You’ve tried two new email campaigns, redesigning your services page, and even flooding your social media accounts. Results? Nill. So, how to get that next win, that next client for your business, is always on...

craft-your-marketing.png

Posted on February 26, 2024

Read Post

Ideal clients bring the numbers

Think of your top 20% most profitable clients. If you could, you’d have 10, 20, 50 more clients like them, right? And you can. I’m sure you feel like you know your ideal client inside and out. So write it down. Document it using our Ideal Client Pro...

Posted on February 21, 2024

Read Post

CEO Confessions: Who Are Your Customers

“Who are your ideal customers?” I asked CEO Pete perked up. “Well, we’re working with StellarGrove and Anderson Associates right now; they’re our newest wins.” “That’s really great!” I said. “What I’m referring to, though, isn’t just your current ros...

Who-Are-Your-Customers.png

Posted on February 20, 2024

Read Post

The 2 Traps of Random Acts of Marketing

Your social media campaign flopped. It’s brought your website minuscule amounts of traffic in the last 3 months. But you still have another month of posts scheduled out. You don’t know what else to do with your marketing. You’re trapped. But that doe...

marketing-traps-1.png

Posted on February 08, 2024

Read Post

Navigating Marketing Metrics with an Ideal Client Profile

A Practical Guide for Family-Run Businesses You have just assumed the mantle. You are stepping into a role filled with both tradition and new challenges. In this digital era, your task is to sustain the legacy and enhance it, starting with your marke...

Posted on February 06, 2024

Read Post

1 2 3 ... 35

Be a Bright Marketer

Improve your website & online marketing strategy with resources, tips, and insights delivered to your inbox 1-2 times per week.

Subscribe to the Bright Orange Thread Content Library today for instant access to these resources!