The First Link Lost
After sending hundreds of Marketing Untied emails and sharing well over 500 marketing ideas, we wanted to answer a common question:Does the top link in an email always get clicked the most?Research says yes, at least partially. There is decades-long ...
Read Post
Our Contracts Have an Unsubscribe Button
Pete wants out. He’s just not seeing the results he wants He signed a two-year term, with automatic renewal, and the “standard stuff.” He looks through the contract. No early exit. No flexibility. Some contracts are designed to keep you even after yo...
Read Post
CEO’s are asking the wrong question about AI
It did it in seconds. It didn’t do it very well. That was my first lesson experimenting with AI....
Read Post
Don't Fall For the Bait and Switch
Pete was blown away by the sales pitch from the company founder. He signed the contract on Friday, excited to do business with him. By Monday, the founder had vanished....
Read Post
It’s Time to Level Up
You spawn into the game in a field of waving wheat. The only thing to your name is a flimsy wooden sword that can’t even cut a path through the field. You aren’t anywhere close to the fight with the final boss. But that’s the point. Nobody starts ...
Read Post
An Email That Failed 2nd Grade Math
AI doesn’t think. And the clearest proof often pops up in your inbox. It looks like a normal prospecting email. Clean formatting, proper grammar, and at times even a conversational tone that seems almost human. But it contains a logical error so basi...
Read Post
AI Gave You Bad Advice
AI told you to post three times a day on LinkedIn. So you did. Only you saw zero return for your effort. Here’s why: ChatGPT didn’t understand that your audience was on Facebook, not LinkedIn. It’s giving you answers, but is it giving you answers to ...
Read Post
The Hiring Metric I Never Skip
Hiring a new employee often feels risky. Are they going to be the right fit for not just the role but also the company? Not to mention the plethora of experts who all try to persuade you to hire based on the criteria they think are the most critical....
Read Post
Build a Bridge of Understanding
Written by Becca Gray, a digital marketer at Bright Orange Thread. You might not realize it, but you’re standing on a cliff. You can see the client you’re talking to across the way, their toes curled over the other jagged edge of land. If you both ...
Read Post
Some Agencies Speak Fluent Avoidance
“So these numbers—are they good?” Pete is on the phone with his agency. He’s been staring at the same report for twenty minutes. “Things are heading in the right direction.” “What drove the increase?” “Well, it’s complicated.” ...
Read Post