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Bright Ideas & Strategies for Improving Business Websites

6 Musts When Redesigning Your Propane Gas Website

Your propane gas company’s website is the cornerstone of your online marketing strategy. It’s the online face of your business! When a prospect lands on your…

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3 Ways Google Ads Can Jump Start Your Propane Company’s Online Visibility

When customers search for your services on Google, you have one goal: Be found at the top of search results. Topping the search result list means more visits to your…

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Kauffman Gas case study

How Blogging Won Our Client the #0 Spot 3x in 1 Week

The higher your web page or blog post shows up in search results, the more likely a person will click on it. Simple enough, right? Wrong. There’s a…

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5 Email Examples to Inspire Your Marketing Campaigns

Most marketers want to keep customers engaged and interested using email. Email is such a focus that 58% of marketers said it was their number one goal in a recent survey. …

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How To Write An About Page For Your Propane Company That Doesn’t Make People Yawn

We’ve said it before, and we’ll say it again: your About Page is your second most visited page on your website. It’s only outmatched…

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Propane Gas Marketing: 3 Reasons Your Propane Company Should Hire a Salesperson

Guest Post by Bill Morrow As a leader of a small propane company, you’re probably used to wearing many hats. You handle operations, customer support, sales proposals, scheduling…

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Fast Reply Time is Key to Sales in the Propane Industry

When prospects submit contact information online to receive a call, it’s important not to delay that call. According to a Harvard Business Review study, companies that call prospects…

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Prepare for the Busy Propane Season with Off-Season Offers

People start using less propane when the temperature spikes in the late spring and summer. That means your revenue from your primary services (installations, refills) will probably slope downhill for…

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Brochure vs. Lead Generation Websites: Why Brochure Sites Miss Sales Opportunities

When you’re looking to buy a house, I doubt you look at one brochure and pull out your pen to sign the deed. No! You want to walk…

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Local Landing Pages Will Generate More Revenue for Your Propane Company

Let’s face it, small to medium sized propane companies depend on local customers to survive: your trucks only drive so far. And you don’t have hundreds…

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