3 Key Marketing Metrics to Drive your 2019 Marketing Plan
Atten-Hut! 2018 is in its fourth quarter. You can still score this year, and hopefully even win. But it’s time to create the playbook that’s going to lead you down the field to marketing success in 2019. Get in the game. We’re talking marketing pla...
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Writing for the Web: Always Be Answering
In the classic film “Glengarry Glen Ross,” Alec Baldwin played the hard-driving sales trainer whose motto was: “ABC”: Always Be Closing If a member of his team didn’t close enough deals, they were “SOL” and out of a job....
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Google's Mobile-First Indexing: What to Know & Actions to Take
You might have gotten a notification from your Google Search Console recently that indicated: “Mobile-first indexing enabled for www.yourwebsite.com.”...
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Don't Expect Too Much From a 1-Person Marketing Team
Digital marketing is an integral part of any business. A lot of time must be dedicated to expand your business and to generate as many new leads as possible....
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Ignore the Questions (and Watch Out for the Clickbait)
It was only a matter of time before marketing master Seth Godin resorted to using one of the oldest tricks in the digital book: clickbait....
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5 Questions Propane Customers Ask That You Can Blog About
Whether you’re an avid blogger or you haven’t even contemplated blogging, it’s important to establish a sense of trust between your propane business and its customers and prospects....
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Never Lose a Good Idea: Voice Memos
It seems that we always get the best ideas at the most inopportune times: lying in bed, driving down the freeway, in the middle of cooking dinner....
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How to Handle Reviews: the Good, the Bad, and the Ugly
You can’t make everyone happy—some of the first wise words your mom tells you as a child. And if you own a business, you may have learned this lesson the hard way....
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How to Improve Your SEO Without Completely Re-Writing Your Website Content
Because the rules of SEO are an ever-changing sea, business owners and marketers who want to keep their SEO solid can often have a hard time keeping up with the best practices. It can seem like just when all content has been written and SEO-optimized...
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Land Your Propane Business on the Map with a Google My Business Listing
If local customers are your bread and butter, your business needs to appear at the top of Google’s search results in your service area. Local search is key to driving qualified traffic and leads to your website. Fortunately, Google has a solution tha...
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