Google's Mobile-First Indexing: What to Know & Actions to Take
You might have gotten a notification from your Google Search Console recently that indicated: “Mobile-first indexing enabled for www.yourwebsite.com.”...
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Ignore the Questions (and Watch Out for the Clickbait)
It was only a matter of time before marketing master Seth Godin resorted to using one of the oldest tricks in the digital book: clickbait....
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Never Lose a Good Idea: Voice Memos
It seems that we always get the best ideas at the most inopportune times: lying in bed, driving down the freeway, in the middle of cooking dinner....
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How to Handle Reviews: the Good, the Bad, and the Ugly
You can’t make everyone happy—some of the first wise words your mom tells you as a child. And if you own a business, you may have learned this lesson the hard way....
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Land Your Propane Business on the Map with a Google My Business Listing
If local customers are your bread and butter, your business needs to appear at the top of Google’s search results in your service area. Local search is key to driving qualified traffic and leads to your website. Fortunately, Google has a solution tha...
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The Importance of Digital Marketing and Why Every Business Needs It
It's hard to overestimate the importance of digital marketing in this modern day and age. No matter what your business is, you'll find that you benefit from your online efforts. The world is changing, and with it so is marketing as a whole. If you've...
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Website Redesigns Don't Need to Be a Time Suck: Consider the One-Page Website
The website for your business is not meeting your needs. It looks drab and old. Maybe it is hard to navigate or doesn’t work on mobile. You’ve decided it’s time to rejuvenate it and create a new website. You want a more professional look, but budget ...
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Online Reputation Management: Why You Should Give a Damn
“I don't give a damn 'bout my reputation.You're living in the past it's a new generation.” —Joan Jett Unless you’re in the business of being an 80’s punk rock trailblazer, it’s time to start caring about your reputation. More specifically, your onlin...
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A Beginner's Guide on How to Generate Sales Leads
If you're a small business, you should understand the importance of sales leads. Here's your guide on how to generate sales leads for your business. Sales can solve a lot of the problems experienced by a business. But for those sales to take place, y...
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5 Ways Online Marketing Tactics Beat Traditional Methods
As a local propane company, you probably leverage a combination of offline and online marketing tactics. Maybe you invest in traditional offline tactics like billboards, Yellow Pages, or print ads because it’s what you’ve always done. But in today’s ...
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