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Bright Ideas & Strategies for Improving Business Websites

5 Ways Online Marketing Tactics Beat Traditional Methods

As a local propane company, you probably leverage a combination of offline and online marketing tactics. Maybe you invest in traditional offline tactics like billboards, Yellow Pages, or print ads…

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Tips for Collecting Better Feedback for Workshops and Webinars

A part-time “hat” that I wear is that of speaker. I give talks and presentation about online marketing and websites to fellow business owners and VPs of marketing.…

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BOT’s 5 Most Read Marketing
Blog Posts of 2017

Ring in 2018 with a look back at our top marketing blog posts in the past year. Brush up on best practices you might have missed or forgotten during the holiday…

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Why You Need to Place Your Phone Number at the Top of Your Propane Company’s Website

Like many propane companies, your website may only list your phone number on your Contact page. 56 out of 100 propane sites we checked do exactly that. I bring this up because…

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5 Reasons Propane Company Owners Are Wrong About Blogging

Many propane companies don’t blog on their websites. We have learned that one reason is many propane company owners just don’t think blogging is worth their…

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6 Musts When Redesigning Your Propane Gas Website

Your propane gas company’s website is the cornerstone of your online marketing strategy. It’s the online face of your business! When a prospect lands on your…

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3 Ways Google Ads Can Jump Start Your Propane Company’s Online Visibility

When customers search for your services on Google, you have one goal: Be found at the top of search results. Topping the search result list means more visits to your…

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Kauffman Gas case study

How Blogging Won Our Client the #0 Spot 3x in 1 Week

The higher your web page or blog post shows up in search results, the more likely a person will click on it. Simple enough, right? Wrong. There’s a…

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5 Email Examples to Inspire Your Marketing Campaigns

Most marketers want to keep customers engaged and interested using email. Email is such a focus that 58% of marketers said it was their number one goal in a recent survey. …

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How To Write An About Page For Your Propane Company That Doesn’t Make People Yawn

We’ve said it before, and we’ll say it again: your About Page is your second most visited page on your website. It’s only outmatched…

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