HJ's team helped me tell the story of who I am so well, that people who reach out via my website pretty much mirror the ideal client that I'm looking for. Thank you again for the brilliant work provided by BOT. Business is thriving.
Mike Staman, Owner
Visit: www.del-finplan.com
Mike Staman helped hundreds of families achieve their financial goals at his old job.
When he broke off to start Delaware Financial Planning, he wanted a website that conveyed the value he could provide prospects.
When he’s networking or getting referrals, explaining everything he does or can do for each client is challenging.
That’s where his website comes in.
Mike needed a website that reassures prospects by speaking directly to their financial issues.
The website had to do more than look good—it had to speak directly to the financial problems Mike helps his clients solve.
Mike is well-versed in solving problems in various financial planning areas, from retirement planning to charitable giving, among others.
But simply listing general services and areas of expertise isn’t enough to capture potential clients’ attention.
Talking about their problems, that will get prospects’ attention.
So we recommended Mike’s website include what we call a ”Problems We Solve” section directly under the hero tile.
Mike knows his clients and their issues inside and out. He wanted to make sure his site was a clear representation of the value he provides.
We interviewed Mike to better understand how he helps clients with their challenges to reach their financial goals.
We compiled a comprehensive list of potential issues that Mike’s target clients might need solved. We then had Mike help us choose and refine problems he felt would resonate with his best-fit clients.
People respond and feel a connection when they feel understood. Talk to prospects about their issues in their language.
Not in complicated financial jargon that goes over their heads.
Mike shared with us that he primarily targets professionals seeking financial independence in the next 5-10 years.
With a better understanding of his audience, we could reframe Mike’s services as tailored solutions for their individual needs.
“I help clients prepare for retirement.”
vs
“Secure the retirement you envisioned.”
By talking about the challenges Mike’s clients face in the language they use, Mike’s services resonate more.
In just 60 days, the Delaware Financial Planning website went live.
For the keywords “Delaware financial planner,” and "Delaware financial planning," the site was ranking #1.
For “Delaware financial advisors,” it holds a strong 4th position in organic rankings.
In the Google map pack, Delaware Financial Planning was showing up 2nd in organic listings.
Achieving these top rankings with a single-page website and a domain authority of just 7 is a testament to the power of smart strategy and execution.
Even niche keywords with low monthly search volume can drive game-changing outcomes when done right.
The results speak for themselves.