Dewson Construction

An Online Visibility Crisis

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Such thoughtful upgrades. We’re all very pleased with the result and truly appreciate your efficiency, creativity, and attention to detail. Great work!

Meg Grieshaber, Project Coordinator

Visit: dewsonconstruction.com

Business Challenge

Re-establishing a Digital Presence

They had disappeared from the internet.

Dewson Construction, a prominent builder of million-dollar-plus luxury homes, hit an unexpected snag when its entire website simply disappeared from the internet.

Their previous web design and hosting provider ceased operations without notice, leaving Dewson Construction with no digital footprint and unable to properly showcase their high-quality visual “eye candy” to prospective clients seeking bespoke homes.

This sudden disappearance created a big gap in their lead generation efforts and removed essential support for their sales process.

Essentially, they had no published digital proof that their business even existed.

This digital void brought challenges:

  • Impeded Sales Process: Sales representatives lost a vital tool for engaging potential buyers who naturally want to see extensive visual examples of past projects before committing to a significant investment.
  • Erosion of Trust and Professionalism: In the high-end construction market, a robust online portfolio is key for validating credibility and showcasing craftsmanship. The absence of a website could really hurt their professional image.
  • Complete Loss of Online Visibility: Without a website, Dewson Construction’s ability to be found by potential clients online vanished, severely impacting new lead acquisition.

Our Solution

Rapid Recovery and Strategic Portfolio Expansion

To address Dewson Construction’s challenge, we implemented a two-phase approach.

Immediate Digital Reinstatement

Our primary objective was to get Dewson Construction back online ASAP.

Using powerful tools like the Wayback Machine, we managed to dig up previous versions of their website.

From this salvaged content—including crucial images and text—we rapidly constructed and launched a functional, one-page placeholder website.

This first step was completed and live within a weekend, providing immediate relief to Dewson Construction’s online visibility crisis.

Comprehensive Portfolio Development & Content Integration

With the immediate crisis averted, the focus shifted to building a truly robust and visually compelling digital portfolio.

We selected a versatile, DIVI-based theme, specifically chosen for its flexibility and excellent brand fit. 

Over the subsequent two to three months, we crafted the site to serve as a vital visual showcase supporting their sales team.

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Dewson Construction’s own team, spearheaded by their marketing head and project coordinator, provided new and updated content for their impressive array of projects.

This collaborative effort allowed us to add approximately 20 distinct home portfolios, complete with detailed imagery for beach, mountain, and other specialized residences.

Impact

Restored Presence, Enhanced Engagement

The successful relaunch and subsequent expansion of Dewson Construction’s website marked a significant restoration of their digital capabilities.

This didn’t just solve an immediate and critical business challenge; it also provided a revitalized, visually rich platform that directly supports their unique sales cycle.

Key impacts include:

  • Rapid Re-establishment of Online Authority: Dewson Construction swiftly regained an essential online presence, minimizing potential lead loss and reaffirming its market position.
  • Streamlined Sales Support: The website has become an invaluable asset for Dewson Construction’s sales team, providing a dynamic and easily accessible showcase of their work that reinforces client trust and aids in closing deals.
  • Foundational Platform for Future Growth: The new, flexible website structure ensures Dewson Construction possesses a scalable digital asset capable of accommodating future projects and evolving business needs.

Looking forward:

The Dewson Construction website now stands as a vibrant, essential digital asset, meticulously designed to support and drive their sales process.

With a strong foundation in design, user experience, and content architecture, it is poised to sustain Dewson Construction’s continued growth, deepen client partnerships, and solidify its reputation as a trusted leader in luxury home construction.

View the site and see the results for yourself.