Taksey Neff & Associates
Enhanced Website Builds Trust with Prospects
The website is doing exactly what we wanted. It's doing a great job giving referrals a place to learn more about our business and reach out.
Ed Neff
Visit: www.tncpas.com
Business Challenge
Outdated Website Fails to Instill Trust with Clients
Taksey Neff & Associates (TN&A) has provided clients with its accounting and financial expertise for years.
The team needed its website to convey the decades of experience associates bring to the table for clients.
Trust is everything for TN&A and its clients.
Unfortunately, the current website wasn’t cutting it. The site was outdated and didn’t allow for changes to be made as needed.
As a referral-driven business, the team needed to ensure that its website looked the part of a trustworthy accounting firm.
Solution
An Engaging Site that Creates a Strong Second Impression
Taksey Neff & Associates is a small company capable of handling large business.
The website needed to send that message with a professional appearance and informative content.
Most importantly, the updated site needed to instill confidence in clients that TN&A is the right choice for their financial needs.
Seventy-five percent of trust in a company comes from website design. So BOT designed for trust.
TN&A values professionalism and clarity in the work they do. We applied these same values to the website design.
Everything from the color scheme to images to the general layout was focused on clarity and credibility.
Design that’s consistent and appealing is the most trustworthy to prospects.
Viewers respond to honest recommendations and friendly faces.
Sharing the words of actual clients is the best way to back up the firm’s expertise.
We strategically placed client testimonials throughout the services pages to create another layer of reliability.
On the about page, we included portraits to show the faces behind the work. Another way to build trust with prospects.
Engaging Copy That’s Client-First
Writing so that prospects know and trust TN&A is key. And that means speaking to prospects about their challenges in language they understand.
No CPA jargon to complicate things.
Through interviews, we uncovered the main problems TN&A solves for clients and the style in which its principals speak.
This established the tone of voice in which we wrote the web copy.
WordPress CMS = Easy Site Updates
As the business grows, aspects of the business change—from services to team members.
It’s frustrating to seek out the web developer whenever a minor change is needed on the website.
The WordPress CMS gives TN&A all the tools they need to keep everything current on the site themselves.
Impact
New Site Makes Great Second Impression
Taksey Neff & Associates has already impressed prospective clients with its site in the first few months since its launch.
In the first 90 days that the site was up, a referral led a prospect to the website. The prospect liked what they saw and filled out the contact form. The team was then able to pick it up from there.
The website is doing its job.
It provides a place for prospective clients to learn about Taksey Neff & Associates and reach out.