People find the website easy to use. They know what to bring, they can find the trail maps. Everything is working smoothly.
Philip Sapp, Oxford Area Foundation Executive Director
Visit: glenroypreserve.org
When the Oxford Foundation bought the land that would be known as the Glenroy Preserve, they set it up for the outdoor audience to enjoy and simply added it to their current website.
However, the Oxford Foundation’s current audience and those interested in the Glenroy Preserve were just too different.
Details concerning the Glendroy Preserve were often difficult to find, and the unique mission and visitor information were overshadowed by the Foundation's broader presence.
This lack of a distinct online identity hampered their ability to:
Having the Glenroy Preserve as a page on the Oxford Foundation website was not the right way to share updates, insights, and information about the land.
To address the issue, our primary strategy involved the development of a brand-new, independent website specifically for Glenroy Preserve.
This focused effort centered on extracting, clearly presenting, and extending upon content relevant to Glenroy Preserve and its various target audiences.
With this knowledge, we built Glenroy Preserve a website, complimentary of but independent to the Oxford Foundation.
Recognizing the significantly different target audiences the Oxford Foundation with its philanthropic interests and grant seekers versus Glenroy Preserve catering to outdoor enthusiasts, non-profits, families, and historians, the new website was strategically designed with these distinct user needs in mind.
Our key strategies included:
Moving forward, Glenroy Preserve is well-positioned to leverage its dedicated online presence.
The new website provides a strong foundation for continued audience engagement, targeted communication, and the clear promotion of their unique offerings.
This strategic separation and targeted user experience will enhance its visibility and impact within the community.
