Kauffman Gas

SEO Can Be Localized

I’m really impressed with the design. I can honestly say that I’m completely happy. Thanks again!

Chris Kauffman, Vice President, Kauffman Gas

Business Challenge

It is not always easy for small businesses to manage their web presence. Kauffman Gas-a family-owned and operated propane company-needed a more dynamic site that focused on their customers’ needs.

Our Solution

We implemented a few key features to improve the functionality and effectiveness of Kauffman’s site:

Online payment service (accessible from all pages of site)
“Customer Corner” allows customers to request balance, update account information, and pay bill.
Strong, effective copy to improve messaging and communicate value.
SEO strategy to increase site traffic.

Impact

Within first three months, search engine traffic dramatically improved.
"Pay Bill Online" feature increased customer satisfaction.