Customers Increase Propane Company’s 5-Star Reviews by over100%

Challenge

Boost Kauffman’s Google profile with more reviews

People take reviews seriously and the more positive ones you have, the better your chances of gaining a new customer. In fact, over 98% of customers report researching the reviews of local businesses to determine their quality.

A healthy amount of reviews on your Google My Business profile improve local SEO rankings and help businesses get found more easily in searches. 

Even if you have a negative review lurking on Google, multiple positive ones will offset that. Online users chalk up a bad review to a bad apple customer who couldn’t be pleased no matter what.

To bump Kauffman Gas’s number of reviews, we turned to email.

Harnessing the Power of Email

When Bright Orange Thread sent out a review-request email to Kauffman Gas’s customers as part of a monthly email engagement campaign, we knew the response would be great.

This family-owned and operated propane company has been serving its customers for over 80 years and has a reputation for great service.

Our job was to showcase this by boosting their 5-star Google reviews. After all, nobody is a better advocate for a business than a loyal customer!

The one carefully constructed email we sent out to put the power in the customer’s hands. With just a click of a button, they could easily leave Kauffman Gas a Google review and avoid any hassle.

Results

Impressive Results from a Loyal Fanbase

In just 3 days, this single email more than doubled  Kauffman Gas’s reviews from 44 to 94+ and raised their GMB star score from 4.6 to 5 stars.

This has huge positive implications for their reputation and local SEO. 

A comparison of Kauffman’s Google reviews before and after we sent out the email request.

The fact of the matter is that yes, the email did spur these results, but we still have to give credit where credit is due. 

This victory belongs to the Kauffman Gas team!

Impact

Great Customer Service Equals Great Google Reviews

It’s true that this is a story of marketing success but at its core, this is a customer-service success story. 

If not for Kauffman Gas’s dedication to consistently going above and beyond for their customers, many would have either ignored the email or left a bad review. 

The fact that so many were willing to come through and leave a positive Google review proves that Kauffman Gas never leaves anyone out in the cold!