McComsey Builders
Builder Prepped to Win Luxury Jobs with Refined Site
Our new website showcases our best work and the hand-crafted details that make our barns and homes one-of-a-kind.
Bob McComsey
Business Challenge
DIY Website Not Shining Spotlight on Best Work
McComsey Builders set a goal to grow their business by an extra million dollars in revenue. The problem was their DIY website was not effectively shining a spotlight on the high-quality barns and new home builds in their portfolio.
Because their website did not look the part, they struggled to win the trust of prospects and referral partners.
To meet their goal to grow the business and win new high-profile home renovations and new builds, their website needed to show they were capable of the highest level of craftsmanship.
Solution
Design That Doesn’t Get in the Way of Great Work
As a builder, McComsey prides themselves on their portfolio of spectacular homes and barns. And, as the cliche goes, an image is worth 1,000 words. But on the web, that's only true if the design lets the images shine! So we minimized typography and other design elements to allow the images to speak loud and clear.
Build Prospect Trust Through Copywriting
While images catch the eye, they don’t detail the problem-solving that goes into the build process.
Site copywriting builds trust by helping prospects see their worries reframed as solutions that McComsey will solve.
An Image-Heavy Site with Fast Load Times
McComsey’s image-heavy site earns an A+ score from Google on its speed. Strategic speed optimization helps deliver the image-driven site faster to impatient users.
Save on Photography by Elevating Existing Portfolio
Strategic photo editing was employed to elevate the quality of their portfolio photography.
Poor photo lighting and strange angles did not accurately capture the high-quality craftsmanship of their work.
The retouched images saved McComsey the cost of hiring a photographer to reshoot at a wide variety of locations.
Lay the Foundation for Growth
McComsey Builders’ best work is in front of them. Their WordPress CMS is equipped to quickly add new projects as they are finished to show off their latest build.
Impact
Site Proves High-End Craftsmanship, Wins Prospects' Trust
McComsey Builders’ website looks the part of a builder that can deliver the level of luxury and hand-crafted detail desired by their prospects. McComsey can now send their site to prospects and referral partners with confidence their work will impress.