Security Co. Earns $1.1M with $72K Investment

$1.1 Million Dollars in Revenue after 2 Years with a $72,000 Investment

Year 1: Each marketing $1 leads $11.11 in Revenue

Year 2: Every $1 in Marketing Yielded $19.44 in Revenue

We saw great results from BOT from our work over a two year period. They offered an objective way forward in our search for a marketing partner that could deliver results we were looking for. At the end of the two years we had an ROI that was well worth our investment and allowed us to capture some business that would have been much harder without BOT's help.

Mitch Gyger | President & Co-Founder

This case study analyzes work completed between May 2017 and May 2019.

Business Challenge

Increase Visibility and Convert Traffic Into Lucrative Leads

OPS Security Group came to Bright Orange Thread to increase their online visibility and fill their sales funnel with more qualified residential and commercial building leads.

Our Solutions

Drive Online Traffic to OPS's Site

The first step to gaining more website traffic is to improve search visibility.

To help OPS show on the front page of prospect's Google searches, our strategy was to build a library of search engine optimized content.

Blogging was the cornerstone of our SEO strategy. We generated over 50 blog posts on topics relevant to their prospects pain points.

The Result: Website Traffic Increased by 82%

Keyword Rankings show steady growth in 2018.

Increase OPS’s Visibility in Maryland, New Jersey, D.C and Delaware

OPS is well known in the Philadelphia area, but also services Maryland, New Jersey, D.C., and Delaware. We aimed to increase their visibility in these states and their accompanying cities.

To do this, we optimized OPS’s Google My Business presence for select new target markets. Google My Business put them on the map in North Jersey and D.C., which is critical to local search. We also created local-based service area pages on their website. Dedicated service area pages boosted their search visibility for local-based searches.

From August 2017 through August 2019 OPS saw the following regional traffic growth:

PA saw a 273% growth in traffic
NJ saw a 147% growth in traffic
DC saw a 462% growth in traffic
MD saw a 1075% growth in traffic
DE saw a 300% growth in traffic

Keyword Rankings show steady growth in 2018.

Convert Traffic Into Leads

Traffic is an indicator of growth. But sales is the bottom line of any business. To convert anonymous web traffic into qualified leads for the sales team, we:

Built high converting landing pages
Created conversion opportunities on top visited pages on the site
Improved forms with lead qualifying information

The Result: Website forms alone were responsible for generating 45 leads in year one and 38 leads in year 2.

Impact

OPS Saw a 1,111% ROI in Year 1 and a 1,944% ROI in Year 2

OPS invested $36,000 in their first year with BOT and generated revenue/deals of $400,000 thus yielding a return of 1,111%. In year 2, their $36,000 investment yielded an even more impressive ROI of 1,944% which breaks down to $700,000 in revenue/deals.