Co. Decreases Bounce Rates With Homepage Reorganization
Homepage Reorganization Decreases Bounce Rate for Project Management Company
We saw a 27% increase in web inquiries from the year prior, and closed four of those opportunities which brought in more than $1.5M in revenue for the year.
Mary Yanocha, VP Sales and Marketing, PM Solutions
Their Challenge, Our Solution
The tipping point for a prospect visiting your site can often be how quickly the homepage answers their question. Your homepage has just 5 seconds to convince prospects you are the answer, or they will become a bounce rate statistic instead of a lead.
We found several ways to improve PM Solution’s homepage by studying their analytics and conducting a content audit.
Our actions that improved the design of their homepage:
- Prioritizing case studies in the homepage hierarchy based on analytical data that showed this was the most-viewed content
- Increasing homepage click-throughs with more focused calls to actions
- Improving the first-impression factor by streamlining site design