Co. Decreases Bounce Rates With Homepage Reorganization

Homepage Reorganization Decreases Bounce Rate for Project Management Company

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We saw a 27% increase in web inquiries from the year prior, and closed four of those opportunities which brought in more than $1.5M in revenue for the year.

Mary Yanocha, VP Sales and Marketing, PM Solutions

Their Challenge, Our Solution

The tipping point for a prospect visiting your site can often be how quickly the homepage answers their question. Your homepage has just 5 seconds to convince prospects you are the answer, or they will become a bounce rate statistic instead of a lead. 

We found several ways to improve PM Solution’s homepage by studying their analytics and conducting a content audit.

Our actions that improved the design of their homepage:

  • Prioritizing case studies in the homepage hierarchy based on analytical data that showed this was the most-viewed content 
  • Increasing homepage click-throughs with more focused calls to actions
  • Improving the first-impression factor by streamlining site design