Arboretum Site Attracts More Visitors with Strong Visuals

Stronger Visuals and Better Engagement Attracts More On-Site Visitors

Scott Arboretum wanted a new site that would help attract new visitors to their gardens. As a not-for-profit arboretum located in the garden capital of the world, they needed a way to stand out from their competitors.

To differentiate the arboretum, we focused on a design that did more than slap pictures of flowers onto the site. We wanted to showcase the gardens as a destination to visit.

We helped Arboretum stand out from the competition through:

• A visual overhaul complete with photos that showcase not just the flowers, but also the experience of visiting the gardens
• Clear and accessible information critical to arboretum visitors
• Interactive and easily updatable features such as news and blog that empower the Scott Arboretum to interact with their community