Shaffer & Gaier
Staying Top of Mind for Referral Partners
We’re getting a good response. People are running into us, telling us, ‘Hey, I saw your newsletter. Congrats on the win.’
Michael Shaffer, Partner
Visit: shaffergaier.com
Business Challenge
Law Firm Needed to Connect & Win Referrals
Shaffer & Gaier is a personal injury law firm that works on large and small cases across Pennsylvania and New Jersey. Their services cover everything from motor vehicle accidents and workplace injuries to child abuse and medical malpractice.
They have decades of experience and countless wins under their belt.
They wanted to maintain strong relationships with colleagues and referral partners.
Relying solely on informal interactions or traditional networking wasn't enough to keep them top of mind.
The challenge was finding an efficient, engaging method to consistently share their insights and news with the right audience. Shaffer & Gaier needed a way to
- Showcase Wins and Achievements: Highlight successful cases to build credibility.
- Maintain Ongoing Engagement: Foster continuous connections with referral partners.
- Reinforce Brand Recognition: Ensure their name is regularly visible to key influencers.
- Drive Referrals: Create a consistent communication channel for new opportunities.
Our Solution
Strategic Email Newsletter Campaign Backed by an Updated Website
To boost Shaffer & Gaier's communication and network engagement, we started by developing and building a brand-new website. This comprehensive platform clearly lays out their practice areas and commitment, with messaging like "Your Case, Our Commitment" and prominent features of their verdicts and settlements.
Once the new website was live, we launched a tailored, ongoing email newsletter campaign. This ensured emails directed recipients to a modern, informative hub reflecting the firm's expertise. The campaign proactively delivered valuable content to colleagues and referral partners, consistently highlighting Shaffer & Gaier's successes and insights.
We developed two distinct types of newsletters:
- Verdicts & Settlements: These newsletters detail how Shaffer & Gaier secured compensation in specific cases, showcasing their legal prowess.
- One-Time-In-Court Stories: These engaging narratives share unique or insightful courtroom moments, offering valuable lessons and demonstrating their practical legal understanding.
Impact
High Metrics & Direct Positive Feedback
The campaign's success is clear through strong engagement metrics and positive feedback, highlighting the effectiveness of both newsletter types. This includes:
- Exceptional Open Rates: Shaffer & Gaier consistently achieves email open rates between 30% and 40% for every newsletter. This significantly surpasses industry averages and reflects the high relevance and value of their content.
- Direct Positive Feedback: Michael Shaffer confirmed the success, stating, "We’re getting a good response. People are running into us, telling us, ‘Hey, I saw your newsletter. Congrats on the win.’ I’m pretty satisfied with the way that my campaign is going." This shows the newsletters reinforce relationships and spark direct conversations.
- Enhanced Brand Visibility and Recall: Consistent, valuable content, combined with their updated website, ensures Shaffer & Gaier remains top-of-mind within their professional network, increasing the likelihood of future referral opportunities.
Looking forward:
Moving forward, the established email newsletter campaign and compelling online presence provide Shaffer & Gaier with a powerful, sustainable platform to continue showcasing their expertise, celebrating achievements, and nurturing vital professional relationships that drive their firm's success.