Center for Produce Safety

Click, Search, Done: Simplifying a Website from Front to Back for a Research-Driven Org

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Bright Orange Thread is absolutely the best partner for this project! Their database experience is unmatched, and it was exciting to see everything come to life. The research database is the heart of the site, and BOT made it happen seamlessly. It’s pretty darn great!

Julia Stewart

Visit: www.centerforproducesafety.org

About Our Client

Center for Produce Safety fosters meaningful two-way dialogues between diverse produce safety stakeholders, including growers, processors, retailers, regulators, and public health agencies. 

Research is at the heart of Center for Produce Safety’s mission to enhance fresh produce food safety, driving its efforts to share critical insights through clear, reliable communication.

When Bright Orange Thread partnered with Center for Produce Safety, we knew their new website needed to reflect this collaborative spirit while addressing one major pain point: making their extensive research database user-friendly.

Business Challenge

Simplifying Access to Thousands of Produce Safety Insights

CPS’s old website was outdated and difficult to navigate.

In every instance, people expect websites to behave intuitively. If they don’t, visitors bounce.

For researchers, industry stakeholders, and public health professionals, finding specific studies or insights was frustrating and time-consuming. 

Valuable produce safety research was essentially locked away, buried under layers of poor usability.

Updating the Site Felt Like Rocket Science

For the internal team at Center for Produce Safety, managing and updating the website was a technical headache.

The backend required technical expertise to make even simple updates, resulting in inconsistent designs and an inefficient user experience. 

Maintaining a cohesive, professional look demanded excessive time and effort, taking the team’s focus away from their mission.

Solution

A User-Friendly Research Database

CPS has spent years funding essential research in the produce safety sphere.

All of that information is a treasure trove of insights—but it was nearly impossible for visitors to find and browse effectively.

We developed a custom plugin within Craft CMS, allowing users to search and filter the database with ease.

Advanced filters, including search by keyword and other parameters, now help visitors narrow results and find the exact research they need.

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Advanced filters, including search by keyword and other parameters, now help visitors narrow results and find the exact research they need.

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Good Design and Custom Blocks Reduce Decision Fatigue and Upgrade User Experience

To get this high-profile project launched swiftly, we knew we needed a content management system, that could handle Center for Produce Safety’s needs.

We recommended Craft CMS because it empowers the creation of visually rich pages without requiring HTML or development experience. 

This intuitive publishing experience allows editors to:

  • Create flexible, visually appealing pages.
  • Stay on brand, thanks to tools that keep design elements consistent.

Unlike other content management systems like WordPress, where design can easily get lost due to too much creative freedom, Craft enforces consistency. 

Editors aren’t overwhelmed by unlimited options, and the result is a cohesive, polished website that maintains brand design—no matter who’s editing.

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We created a range of custom page blocks with limited but powerful options to keep content updates simple and consistent.

The CPS team can:

  • Update their site confidently without worrying about breaking the design.
  • Focus on content, not technical issues.

By optimizing responsiveness, speed, and editing tools, we ensured the site stays modern and efficient without requiring a technical team to manage it.

The Result

A Modern Website That Amplifies Center for Produce Safety’s Mission

Center for Produce Safety’s new site doesn’t just look great—it works great.

  • Visitors can easily access critical research through a streamlined database.
  • Stakeholders experience an intuitive, professional design that reflects Center for Produce Safety’s credibility.
  • The Center for Produce Safety team now updates the site with confidence, knowing it’s consistent and user-friendly.

Take a look for yourself: Visit Center for Produce Safety.