Bright Orange Thread did an outstanding job designing and launching the website for my legal/consulting firm. Not only am I pleased with the website itself, I really appreciated their ability to hone and refine my messaging—and make my work better. I strongly recommend Bright Orange Thread!
Richard Stamm
Visit: www.stammadvisory.com
An experienced chief legal officer, Richard Stamm, leveraged his experience to start his own practice as a fractional CLO. He had the expertise and his networking was already paying dividends.
But, his new firm had no brand, no website, and needed to clearly define its target audience.
Stamm wanted to launch his brand and site quickly, and on a solopreneur’s budget, so his website, his firm, would look the part.
A validation site serves to legitimize a company. It’s an online presence where prospects you meet can verify who you are.
Talk to clients about their problems in their language. This approach is key to building trust through copywriting. Instead of writing copy that focused on the services, we defined the problems Stamm Advisory Group solves for its clients through a series of interviews.
As an entrepreneur, the client started building his logo with the DIY Wix Logo Builder. The result was clean, but lacked the polish he desired.
We delivered a cost-effective upgrade to his DIY vision by updating the logo typography and defining a professional color scheme.
Stamm needed to move quickly to capitalize on networking opportunities. To launch quickly, we decided to build a one-page website.
A validation one-page website helped Rich make a good second impression while eliminating the need for extensive copywriting that would extend the timeline.
We designed the website to allow for easy scanning by prospects—quickly reaffirming they’ve landed on a relevant site with answers to their questions.
We eliminated complexity and additional tech costs by selecting Squarespace, an all-in-one hosted content management system (CMS) with a low yearly subscription.
The website was launched rapidly—in under 2 months. Stamm is now able to charge ahead with networking and building business relationships with a reputable business website.
Read this blog to learn more about 1 page websites and see if they are a fit for your business.