Driving a New Online Identity

Dissemination Center Drives New Online Identity for Not-For-Profit Site

Bright Orange Thread helped us match our web redesign to our strategic goals in an efficient and cost-effective way.  They are highly responsive and a pleasure to work with.

Marcus Escobedo- VP Communications and Sr. Program Officer

Visit: www.johnahartford.org

In 2018-19, the John A. Hartford Foundation launched a new communications initiative to enhance its brand as a leader in older adult care. Their vision for the site was to be a searchable online resource for leaders, medical professionals, and policy makers.

This major initiative involved publishing a lot of new content to their site, shifting its purpose towards information dissemination.

We helped the John A. Hartford Foundation build a searchable online resource for leaders by:

• Enhancing their website to be  an online resource through the development of a Dissemination Center
• Designing an organized site framework that allowed for specific content to be found easily
• Strategically pivoting to a new Content Management System that empowers editors to publish information quickly and update the site without any hassle.
• Cutting down on the client’s long-term costs by updating existing content to fit with the new Content Management System’s framework