5 Things Your Homepage Must Do
"You never get a second chance to make a first impression."That cliche applies to our human interactions, but the principle is just as important in the virtual world.According to statisticbrain.com, the average person's attention span is only 8...
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5 Things to Do Before You Write a Word of Content for Your Website
Writing new content for an entire website can be an intimidating process. We've all stared at our computer screen with no idea what to write. via GIPHY You want to be sure that your website is powerful in its ability to attract prospects but achievin...
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How to Conduct A Content Audit of Your Website
Typically the word "audit" invokes an immediate sense of dread. But thankfully, we're not talking about those tax write-offs you may or may not have gotten away with as an undergraduate, we're talking about conducting a content audit of your website...
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Writing for the Web: 9 Tips for Creating an Engaging ‘About Page’
Analytics show that your About Page is the second most visited page on your website. Only your Homepage receives more visits. Because it's such an important page, you need it to encourage visitors to explore other pages on your website. One way to d...
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4 Steps to Maximizing B2B Lead Generation Via Your Blog
As a B2B marketer, lead generation should be a top priority. Leads offer a crucial first opportunity to develop personal relationships with potential clients. Last year, B2B marketers identified both lead generation and improving the quality of lead...
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How to Use Your Website for B2B Lead Generation
For a significant number of businesses, the main purpose of a website is B2B lead generation. A website is performing well if it brings customers into your business and poorly if it does not. Since lead generation is the most important issue for your...
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How to Get More Traffic to Your Blog: Smarter Approaches to B2B Inbound Marketing
You've probably seen plenty of "how to get more traffic to your blog" stories, though you don't always see enough of them in relation to B2B. If you're running a B2B business, you already know how the industry evolved from being more buttoned-down to...
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5 Ways to Boost User Engagement on Your Website
Every business has a website, but in this age of instant gratification and smartphone surfing, just having a website isn't enough. You need to have a website that demands users' attentions, and which they find friendly, and engaging. That's a tall or...
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Invest in an Infomercial for Your Propane Company
Are you looking for an effective way to promote your propane company? Have you thought about investing in an infomercial? With all of the hype around social media and digital marketing, you might think infomercials are long dead. In reality, infomerc...
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Calls-To-Actions Need Specific Language and Good Design
Generate more conversions with better CTAs “Read More!”, “Click Here!”, or the simplest of them all, “more »” - these a just a few overused calls-to-action scattered throughout countless websites, emails, and landing pages. But these generic calls-to...
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