How Landing Pages Fit into your B2B Lead Generation Plan
B2B lead generation can be complex, but one tool has the power to energize your conversion efforts overnight: Landing pages.Let's discuss…What is a landing page Where landing pages belong in your B2B sales & marketing funnels Why your homepag...
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5 Takeaways from the #EmailMasterClass
Last week, I brushed up on some email marketing stats and best practices with HubSpot’s Email Marketing Master Class.I always tell companies that email should be the first platform they target (before diving into social media, be confident in your ...
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3 Principles to Ensure Your Website Strengthens Your Relationship With Prospects
Build stronger relationships with prospects by shaping the interactions people have with your website. Interactions are more than technological features on your site - interactions are about language, structure, and calls to action. Strategic impleme...
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How to Build a Strong Backlink Profile
What backlinks are Basics of a good backlink profile Backlinking tools Strategies to naturally strengthen your backlink profile Search engines like a website with a good backside. A good code base, targeted metadata, and a well built and maintained ...
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UTM Codes: Ultra Targeted Marketing Made Easy With Tracking Codes
Urchin Tracking Module (UTM). It sounds like a spiny sea-robot, but it’s not! UTM codes are one marketing tactic that will spike up your marketing campaigns. ...
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Talking Digital Marketing at Delaware Innovation Week
Tuesday afternoon, I had the opportunity to sit on a panel with some media professionals shaping the tech environment in Wilmington & beyond.The presentation was on something very important to Bright Orange Thread and all B2B Marketers: Using d...
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Cleverness, Clickbait, and Correctness - Why Headlines are Important
Many users only read the headline. NPR’s article, Readers React To Headlines Gone Wrong, has convinced us of the importance of a headline even more.This headline informs and intrigues users by posing a question.Yes, your headline should accura...
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Never Tell Prospects What You Do
Tell Them What You Want to DoGreat headline and wonderful point in this article by Bruce Kasanoff, Never Tell People What You Do. His core message is 'never tell people what you do, tell them what you want to do'. In this article, he is talking to...
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Chunkify! Part 7: Compelling Conclusions That Inspire Action
Tell ‘em what you told ‘em Tell ‘em what to do next One Page Exercise One BIG mistake marketers often make on their web pages is giving up on the conclusion. Don’t! The conclusion is your last chance to make your point, to leave an impression, to in...
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SEO Checklist: 7 Musts to Optimize On-Page Content
Better Your On-Page SEO7 Tips To Make Your On-Page SEO StrongChange Keywords to Improve On-Page SEO...
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