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November 20, 2015 By Hendrik-Jan Francke

Talking Digital Marketing at Delaware Innovation Week

Tuesday afternoon, I had the opportunity to sit on a panel with some media professionals shaping the tech environment in Wilmington & beyond.

The presentation was on something very important to Bright Orange Thread and all B2B Marketers: Using digital media & metrics to connect better with customers.

Here Are 5 Things That Resonated With Me…

Cookies are a hostile act to the user. Too much information is given away for free!

- via Zack @ The Kitchen

Take control of website tracking codes with Google Tag Manager.

- via Anthony @ Biondo Creative

Evaluate colors of brands targeting a similar audience.

- via Pauline @ First Ascent

Connections aren't all digital! Any time an in-person connection is made, materials must be high end. From the product to the packaging.

- via Nick @ The Barn Creative

Viewability standards for Google display ads are changing - for the better.

- via David @ Encima Group

Thanks for having me at #DIW15!

It was great to share ideas with some like-minded digital media professionals!

P.S.…

Make sure you check out 8 Takeaways from the #DIW15 Future of Digital Marketing Conference via Technical.ly Delaware for their take and a link to the slide deck.

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