Talking Digital Marketing at Delaware Innovation Week
Tuesday afternoon, I had the opportunity to sit on a panel with some media professionals shaping the tech environment in Wilmington & beyond.
The presentation was on something very important to Bright Orange Thread and all B2B Marketers: Using digital media & metrics to connect better with customers.
Here Are 5 Things That Resonated With Me…
Cookies are a hostile act to the user. Too much information is given away for free!
- via Zack @ The Kitchen
Take control of website tracking codes with Google Tag Manager.
- via Anthony @ Biondo Creative
Evaluate colors of brands targeting a similar audience.
- via Pauline @ First Ascent
Connections aren't all digital! Any time an in-person connection is made, materials must be high end. From the product to the packaging.
- via Nick @ The Barn Creative
Viewability standards for Google display ads are changing - for the better.
- via David @ Encima Group
Thanks for having me at #DIW15!
It was great to share ideas with some like-minded digital media professionals!
Make sure you check out 8 Takeaways from the #DIW15 Future of Digital Marketing Conference via Technical.ly Delaware for their take and a link to the slide deck.