6 Ways to Improve Local SEO Ranking for Your Propane Delivery Company
Picture this. A prospective customer searches Google for your propane delivery service. The prospect’s eyes graze over the search results page...but your business' website is nowhere to be found. What do you do? Throw your hands up and say “Well, shu...
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Best Practices for Creating a Content Marketing Strategy for B2B Firms
When it comes to creating a content marketing strategy, content matters. Duh, right? But, there is much more to your content marketing strategy than first meets the eye. Content is just one part of your strategy. Beneath the strings of carefully plac...
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7 Web Design Elements Every Website Should Have
If you want your site to look its very best, then you need to make sure it has these seven web design elements. Trust us, you'll be glad you read this blog post. Click here for more information!...
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When a Long-Tail Keyword Is Too Long to Help Search Rankings
The short answer: it’s too long if it contains an irrelevant word. But the long answer stems from analyzing which words users search for and what type of searches they are (based on the user’s intent). The question is: What do users want to get out o...
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How a Marketing Audit can Improve Conversion Rates and Marketing Strategy
Marketing is a series of experiments. With each blog post, whitepaper, or campaign, you hope for good results. This means rising traffic, click-throughs, and conversions. But when your traffic is standing still and you aren’t seeing conversions, it’s...
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How VP’s of Marketing Can Focus on B2B Marketing Plan
And Get Out of the Tactical Mud When we talk to VP’s of Marketing for B2B companies, we always hear a variation on a familiar refrain: “I don’t have enough time/money/resources to execute all of my ideas.” And we totally get this. But when we dig dee...
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5 Best Practices for Successful B2B Marketing Strategies
Create a strategy that builds customer relationships Your B2B marketing strategy has many factors: Your industry Your brand Your buyer persona(s) And more... And because of this, no 2 strategies ever turn out the same. Sorry, you can’t copy someone e...
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5 Blogging Best Practices to Rank High in Search Engines
You won’t convert any visitors if they can’t find your blog in search results, so... Rank on the first page. You can be found on page 1, 10, or 100 by organic search results, but serious web traffic won’t come from page 2. Follow these fundamental bl...
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Blogging Best Practices: Calls to Action that Convert
You want more than high traffic on your website, you want conversions. Placing offers on your pages and posts helps you guide visitors through their buyer’s journey. Your blog posts help prospective buyers learn more about their problems. By offering...
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How to Step Up Your Propane Marketing Game with Business Flyers
Most people associate business flyers with a physical promotion. Business flyers are an artful design printed and handed out to random people on the streets or taped up around town. Since marketing is largely digital in this modern era, do people sti...
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