You Have Five Seconds to Make an Impression
Relevance is currency in today’s fast-paced environment. If potential customers can’t figure out what you’re selling in five seconds, they won’t stick around. C.R. International Inc. found this out for themselves during their Homepage Peels test, w...
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The Right Way to Handle Unpaid Invoices
You know that feeling when a client hasn’t paid an invoice? That slow exhale before you check the invoice, hoping you’ll see “PAID” before you have to pick up the phone and dial their number. It’s awkward. It’s frustrating. It disrupts cash flow fast...
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The Right Way to Handle Unpaid Invoices
You know that feeling when a client hasn’t paid an invoice? That slow exhale before you check the invoice, hoping you’ll see “PAID” before you have to pick up the phone and dial their number. It’s awkward. It’s frustrating. It disrupts cash flow fast...
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Your Marketing Needs a Process, Not a Fairy
Ever heard of a Good Idea Fairy? Good Idea Fairies are mysterious creatures that whisper brilliant marketing concepts, new product names, or unexpected partnership ideas directly into a leader’s ear....
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You Need to be Bossed Around
When you’re the boss, there’s no one to boss you around. So no one calls you out when marketing gets pushed to the next week…then the next week. This means you’re pushing those marketing returns farther and farther away....
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Even Babies Ask for What They Need
Before you could walk or talk, you already knew how to do one thing… Ask for what you need. Even as a baby. Hungry? You cried. Tired? You fussed. You didn’t wait and hope that someone would notice. But somewhere between growing up in Mom and Dad’s bu...
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Only Mom Thinks You’re Great
You probably think your product or service is the end-all, be-all. But prospects don’t care what you think. Hearing a business toot its own horn is like watching a mom tell her son he’s better than all the professional baseball players when he can’t ...
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Marketing is a 1,000 Tiny Turns
You don’t steer marketing by yanking the wheel once a quarter. You guide it like a rider leans into a curve—steady hands, small corrections, eyes fixed ahead. To succeed, you only need to focus on two things:...
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Design your week so marketing actually happens
Every week starts with the same good intentions.“This is the week I’ll finally focus on marketing.”Then, the Monday chaos hits, and a vendor calls about an unexpected invoice. Your operations manager pings you about a project stuck in limbo. A client...
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The "Short Game" of Marketing
Spending hours writing a blog post only to see slow, gradual traffic growth.Consistently posting on social media with follower counts that just creep up.The work your team puts in is immediate; the payoff is distant.That’s how a lot of marketing feel...
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