You Have Five Seconds to Make an Impression

Relevance is currency in today’s fast-paced environment.

If potential customers can’t figure out what you’re selling in five seconds, they won’t stick around. 

C.R. International Inc. found this out for themselves during their Homepage Peels test, which put their website in front of 25 people for a 5-second look.

1 out of every 4 people said that the site was not relevant to them.

One reviewer stated:

“I’m not sure what the company does or what it offers.”

Clarity is key if you want to retain potential customers with your first impression.

Make sure your viewers immediately understand what you’re selling and who you’re selling it to.

Think your site would do better?

Look at C.R. International Inc.'s results to see if you're making the same mistakes.