Design your week so marketing actually happens

Every week starts with the same good intentions.

“This is the week I’ll finally focus on marketing.”

Then, the Monday chaos hits, and a vendor calls about an unexpected invoice. Your operations manager pings you about a project stuck in limbo. A client calls with a “rush” request

By Friday, marketing is still sitting in the corner, untouched. 

 Behavioral scientists Angela Duckworth and Katy Milkman highlight this simple truth

Most people don’t fail because of a lack of motivation. They fail because of situation design. 

Your environment decides where your attention goes. 

 If you don’t design your week, it gets designed for you—by clients, vendors, and fires you didn’t see coming. 

 Here’s the shift you have to make:

• Block your calendar before the week begins. Treat marketing like the standing meeting that can’t be moved.
• Carve out uninterrupted, no-fire zones. For example, an hour on Tuesday morning to map out a long-term strategy, two hours on Thursday afternoon to review progress against your revenue goals.
• Design the situation so marketing wins by default. If the slot exists, the work happens. If not, you’ll always be reacting.

Duckworth and Milkman’s research shows that planning ahead in specifics—not vague hopes—dramatically increases follow-through. 

So instead of “I’ll get to marketing when I can,” design your calendar so it’s non-negotiable. Put your attention where it’s needed. 

To help you plan your marketing week, tap into your Answer Vault. 

This is a marketing and sales framework that helps you eliminate guesswork in your marketing with a simple repeatable process, hinged on answering the most vital 50 questions you know prospects are asking. 

With a simple framework, you can plan your week with intention and focus on the work that actually drives growth.