Marketing decision fatigue solved
You are the decision maker. Yes, because you’re the CEO of your family-run company… But also because you possess all the invaluable expertise about your company, clientele, and products or services. You are the CEO, the CFO, the Chief Human Relations...
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Let go of cookie-cutter best practices
There are no best practices.The term “best practices” is overused and undervalued.If you ask another leader: “what are the best practices for [blank]” they’ll usually answer by saying, “What worked for me was [blank].”What they’re really telling you ...
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The Networking Chore Myth
Networking shouldn’t be a chore. I know that’s the sentiment that creeps up on many of us. It’s the elephant in the room no one wants to talk about. Resentment is born when we view networking as a mad grab for business cards instead of a two-way stre...
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Price ≠ Loyalty. Expertise = Loyalty.
Competing on price is a race to the bottom. When you’re using your competition’s website for ideas, it’s a sign you’re in trouble. You’re going to end up offering the same services, the same products, and the same promises. The only thing left to c...
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The Profit Leak in your Business
Recently, I sent some emails about the 2 things we always recommend to clients (read here). But there’s a 3rd thing I could recommend—and should recommend—more often. Fix churn....
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Joy AND Profit
Profit is great. Working with a client that makes you or your team miserable? Not so great....
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Recession-Proof Marketing Strategies
If past recessions have taught us anything, it’s this: Slashing your marketing budget during economic downswings will starve your revenue....
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‘Winging It’ Is Not a Marketing Strategy
You’ve got the knowledge, the skills, the charisma—almost everything it takes to make your company thrive. But you’re winging it with marketing.So, what’s holding you back from amplifying your marketing?Is it a lack of the right tools and resources o...
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Stop Throwing Marketing Darts in the Dark
Do you ever feel like you’re practicing random acts of marketing? It’s a lot like playing darts in the dark.You might hit the board once if you’re really, really lucky.But all those throws you missed can cause quite a bit of damage to your drywall!...
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50 Blogs or Bust
Research shows blogging is a heavy-hitter when it comes to generating website traffic and leads. To really capitalize on this tactic, you need to post at least 50 blog posts....
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