Let go of cookie-cutter best practices

There are no best practices.

The term “best practices” is overused and undervalued.

If you ask another leader: “what are the best practices for [blank]” they’ll usually answer by saying, “What worked for me was [blank].”

What they’re really telling you is that they took a “best practice” and made it their own.

Think about your family-run company’s ideal client. There’s no one-size-fits-all.

Even two electricians serving the same area won’t have the same ideal client.

An electrician who specializes in older homes that need electrical work that can pass inspection won’t have the same clientele as another electrician in the area who specializes in innovative, smart home technology.

This doesn’t mean you can’t use the resources that offer up best practices. 

You can use the resources from other leaders. You can ask Google what best practices are.

But you have to be willing to adapt those practices.

You need to infuse what’s unique about you, your team, and your company into the best practices.

That way, these practices will actually garner success rather than friction.

If this has got you thinking about who your ideal client is, download the guide to identifying your buyer persona.