Mobile or miss
Amarpreet Singh via Medium
Email Mistake #5: Failing to Optimize Emails for Mobile Devices
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Push for persuasion
Nihan Kucukural via Medium
“There is no story, thus no persuasion, without conflict.”
Writing | Takeaway Submitted by Martha, Email Marketer
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System over parts
Alessandro Molinaro via Medium
“Fixing each component in isolation is not enough if the system connecting them is broken—and until now, designers rarely have had the bandwidth to address both.“
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Stop digging
Seymour Chwast via James Clear Newsletter
“If you dig a hole and it’s in the wrong place, digging it deeper isn’t going to help.”
Strategy & Planning | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Feel first
Chase Dimond via his newsletter
“Your opening line should pull the reader into a feeling they already recognize.”
Writing | Takeaway Submitted by Sophia, Content Marketer
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Story > slides
via Think Fast Talk Smart Podcast
“We don’t remember PowerPoint decks—we remember moments and stories.”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Preview matters
Melissa Pekel via Ongage
“Why bother with your email’s preview text? Because it gives you a second chance to make a first impression and earn those essential opens.”
Email Marketing | Takeaway Submitted by Martha, Email Marketer
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One idea rule
Erik Messaki via Medium
Follow the “one idea, one image” rule. The image and text must stimulate the user’s desire and willingness to take a step toward gratification.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Garbage prompts
Joe Domaleski via Medium
“A vague, poorly written prompt will give you something generic and forgettable…”
AI | Takeaway Submitted by Sophia, Content Marketer
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Design influences
Rob McKaughan via Microsoft
Font color and choice are not merely aesthetic. They influence people.
Design | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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