Unfinished sticks

Sara Grillo via Her Podcast

“Interrupted tasks stick in memory. It’s called the Zeigarnik effect.”

Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Image backfire

Smridhi Malhotra via Smartlead

What can make images in email get marked as spam? Images that lack alt text and accessibility, too many images compared to text, and your email structure and size.

Email Marketing | Takeaway Submitted by Sophia, Content Marketer

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Who, not what

Liviu Tanase via Inc.

“More powerful than any subject line is your sender name.”

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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Specific beats volume

via Neil Patel

“Searchers are very specific and, in many cases, type in a sentence or at least 7 to 11 words per search query. Chasing “high-volume” keywords isn’t as effective as it used to be.

SEO | Takeaway Submitted by Becca, Digital Marketer

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Right before perfect

Luis Hermosilla via Medium

“Build the right thing before building the thing right.”

Design | Takeaway Submitted by Sophia, Content Marketer

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AI isn’t magic

Tom Seiple via Medium

“AI is just the latest convenience that is being sold to us as if it were magic rather than the product of human labor.”

AI | Takeaway Submitted by Sophia, Content Marketer

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Clarity converts

via Jasper

“Be direct in your marketing efforts. State your intentions clearly...and avoid using any complicated terms.”

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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Grow into it

Marissa Mayer via James Clear Newsletter

“I always did something I was a little not ready to do. I think that’s how you grow…”

Productivity | Takeaway Submitted by Hendrik-Jan, Lead Strategist

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Inbox ≠ attention

Ann Handley via Her Newsletter

“The power of email hasn’t changed. But the weather around it has. Permission doesn’t guarantee visibility anymore. Deliverability doesn’t guarantee it, either.”

Email Marketing | Takeaway Submitted by Sophia, Content Marketer

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Always consumer first

The Big Impression Podcast via The Current

“If you put the consumer in the center of your decision-making on everything, they won’t steer you wrong.”

Strategy & Planning | Takeaway Submitted by Becca, Digital Marketer

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