Innovation iceberg
Kike Peña via Medium
“Innovation is the result of solid knowledge, experience, and good practices.”
Productivity | Takeaway Submitted by Sophia, Content Marketer
Read Source
SEO <3s AEO
via The Marketing Architects Podcast
“If you want to win wherever people are searching in AI, you at least have to have two major approaches. One with ChatGPT, and one for the Google Suite.”
SEO | Takeaway Submitted by Sophia, Content Marketer
Read Source
Automate wisely
Joe Domaleski via Medium
“Just because something can be automated doesn’t mean it should be.”
AI | Takeaway Submitted by Martha, Email Marketer
Read Source
Bulletproof email buttons
via Litmus
“Swap your GIFs, PNGs, and JPEGs for HTML and CSS. By only using code, the button will display in all email clients even with images off.”
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Emotion wins the race
Maxim Kich via Medium
“The brain treats emotional information differently from neutral information: it prioritizes it, and stores it more deeply.”
Design | Takeaway submitted by Sophia, Content Marketer
Read Source
Tools don’t have taste
James Harrison via UX Collective
“AI can produce UI today. And tomorrow it’ll be a little better at it...here is where the intuitive designer proves themselves to be more relevant than ever.”
Design | Takeaway Submitted by Sophia, Content Marketer
Read Source
Narcissistic tendencies
via Freakonomics Podcast
“The best explanation of why stories work, which is that we are all narcissists to some degree.”
Writing | Takeaway Submitted by Martha, Email Marketer
Read Source
Situations, not products
Benjamin Watkins via La Vie Ben Rose
“Leo Burnett believed in the ‘Inherent Drama.’ It was a way of finding a uniquely human dramatic situation.”
Copywriting | Takeaway Submitted by Hendrik-Jan, Lead Strategist
Read Source
Relevance is baseline
The State of Email via Litmus
“Today’s customers expect the brands they interact with to know who they are and what they’re interested in.”
Email Marketing | Takeaway Submitted by Leah, Digital Marketer
Read Source
Winners are followers
Grace Gollasch via Marketing Week
Ads that are hard to follow sit in the bottom 32% of UK ads for effectiveness.
Conversion Rate Optimization | Takeaway submitted by Sophia, Content Marketer
Read Source