Smarter isn’t enough

Eric Bosco via The Current

“The next phase of AI won’t be defined by building more intelligence… but by how well these systems work together.”

AI | Takeaway Submitted by Becca, Digital Marketer

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Mine your content

Sara Coggin via Animalz

“Use materials you already have to create original content that’s connected to the value prop of the product.”

Strategy & Planning | Takeaway Submitted by Martha, Email Marketer

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The real design work

Karri Saarinen via Linear

“Design keeps being misunderstood in our industry. The value is not only in the output. It is in the gradual understanding that comes through doing the work.”

Design | Takeaway Submitted by Becca, Digital Marketer

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Doubt kills sales

via Chase Dimond

“If you’re not 100% convinced your product or service is truly valuable, it will show.”

Writing | Takeaway Submitted by Sophia, Content Marketer

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Creator + consumer

Brandon Harwood via DOC

“Our creative communication as human beings so deeply depends on the emotion, connection, and meaningful context created and consumed between the creator and consumer.”

AI | Takeaway Submitted by Becca, Digital Marketer

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Personas aren’t people

Mark Ritson via Adweek

“If we saw them as human first… we’d understand them better as consumers second.”

Strategy & Planning | Takeaway Submitted by Sophia, Content Marketer

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Starting is free

via Lenny’s Podcast

“The first 10% of every project is now free.”

AI | Takeaway Submitted by Sophia, Content Marketer

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The scale of templates

via MovableInk

“By adding key ingredients like real-time personalization and automation, templatization will streamline your processes and generate highly effective messaging every time.”

Email Marketing | Takeaway Submitted by Martha, Email Marketer

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Features have a cost

Luis Hermosilla via Medium

“Every feature you add is… a cognitive tax levied against every user.”

Design | Takeaway Submitted by Sophia, Content Marketer

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The click is gone

Scott Lamb via Medium

“64% of shoppers don’t click through at all—they take AI’s recommendation at face value. This is the zero-click era.”

AI | Takeaway Submitted by Becca, Digital Marketer

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