Clean out ghosts
Amarpreet Singh via Medium
“It’s better to have a smaller, active list than a massive one filled with ghost subscribers.”
Email Marketing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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One why
April Dunford via Lenny’s Newsletter
“If we give prospects 10 reasons why, they won’t remember more than a couple.”
Strategy & Planning | Takeaway Submitted by Sophia, Content Marketer
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Start walking
Tom Albrighton via Introscriptive
“Sometimes, the path through the forest only becomes clear once you begin to walk it.”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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Get AI talking
James Owen via ClickIntelligence
“In the age of AI search, ranking isn’t enough. Your brand needs to be mentioned.”
SEO | Takeaway Submitted by Sophia, Content Marketer
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The brand bridge
Joe Domaleski via Medium
“At its essence, marketing connects people—consumers seeking products and services with businesses aiming to reach them.”
Conversion Rate Optimization | Takeaway Submitted by Martha, Email Marketer
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FAQs always
via The Marketing Architects Podcast
“We took a sample of around 10,000 domains. 10,000 top performing, 10,000 bottom performing. FAQs were present 848% more often in the top performing set.”
SEO | Takeaway Submitted by Sophia, Content Marketer
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More science than art
Adam Kleinberg via LinkedIn
“Perhaps, marketing is trending towards being an art OF a science. But that art ain’t going away.”
Email Marketing | Takeaway Submitted by Becca, Digital Marketer
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Polish ≠ perfection
Arin Bhowmick via Medium
“A visually polished interface can mask deeper issues: unreliable outputs, opaque decision-making, brittle behavior at the edges…”
Design | Takeaway Submitted by Sophia, Content Marketer
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Trust what’s left unsaid
Maxim Kich via Medium
“We’re terrified of ambiguity, so we over-explain, over-label, over-guide. But sometimes the most elegant design is the one that trusts the user to understand without being told.”
Design | Takeaway Submitted by Sophia, Content Marketer
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Make it simple
Benjamin Watkins via La Vie Ben Rose
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Writing | Takeaway Submitted by Hendrik-Jan, Lead Strategist
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